Moncler’s new strategy targets fickle consumers

2018-02-28T00:00:00

Moncler has announced a new and speedier strategy, dubbed Moncler Genius, which will see the brand's collections follow the pace of younger and more fickle consumers. The brand will now collaborate with eight new guest designers on monthly collections, for men and women, of its jackets, knitwear and accessories. Instead ...

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