News Briefs – Page 19
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News briefsBidding war begins for French National football team kit sponsorship
Nike’s deal with French Football Federation ends in 2026, and the bidding war has begun to supply a kit to “Les Bleus.”
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News briefsWilson debuts 3D-printed airless basketball that “nearly fits” regulation
Who says a basketball has to be basic? Wilson just dropped a limited edition of the Airless Gen1 basketball, based on a prototype that doesn’t need inflating. The retail version has seen some tweaks and “nearly fits” regulation basketball standards for weight, size and bounce. “We knew it was time ...
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News briefsAdidas partners with neuroscientists to examine pressure in sports
Adidas is stepping up to help athletes navigate high-pressure moments in sports. The company has teamed up with sports neuroscientists at Neuro11 to understand how pressure affects players of football, basketball and golf during critical moments like penalty shootouts, clutch putts and must-make free throws. Adidas athletes Emiliano Martínez, Ludvig ...
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News briefsPuma appoints new Senior Director of Global Brand Strategy
Puma has relocated its global brand management team and as a part of that, they have appointed a new Senior Director. And she brings a lot of routine to the team.
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News briefsOlympique Lyonnais extends partnership with Adidas
The French team Olympique Lyonnais has extended its agreement with Adidas, securing a kit supplier through the 2028/29 season. Adidas will be supplying the club’s men’s, women’s and age-grade teams as well as its academy teams. The partnership between OL and Adidas began in 2010, when the German brand replaced ...
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News briefsRecord UK viewership for women’s sports in 2023
A historic surge in viewership for women’s sports on linear TV swept across the United Kingdom in 2023, according to a report by the Women’s Sport Trust. The report reveals that audience numbers for female athletics reached an all-time high. A staggering total of 46.7 million individuals tuned in to ...
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News briefsPerfect Moment announces pricing for IPO
London-based luxury lifestyle brand Perfect Moment Ltd. has announced the pricing of its initial public offering of 1,334,000 ordinary shares at a price of $6.00 per share. This represents gross proceeds of approximately $8 million before deducting underwriting discounts and offering expenses. In addition, Perfect Moment, a provider of technical ...
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News briefsSport sponsorship’s growth in Italy is projected to accelerate this year
Sport sponsorship in Italy exceeded forecasts and grew by 1.5 percent in 2023 compared with 2022, reaching €780 million. Growth was primarily driven by Serie A, followed by investments in Lega Basket Serie A, football Serie B and volleyball SuperLega. According to the 23th edition of Il Futuro della Sponsorizzazione ...
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News briefsNike commits $3.2 million for indigenous youth
Nike is partnering with NFL clubs to help Native Americans and Indigenous youth become involved in football. Through Nike’s five-year, $3.2 million commitment, each NFL club can receive $20,000 per year to collaborate with local indigenous non-profits and other organizations and support football-based programs for young people in Native American ...
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News briefsGoldwin’s Q3 operating income inches up
The Japanese group Goldwin has reported a 5.5 percent increase in implied Q3 revenues to ¥43,736 million (€274.3m) from ¥41,437 million for the three months ended Dec. 31. Operating income was 0.9 percent higher year-over-year at ¥13,119 million (€82.3m) versus ¥13,004 million. Net income fell by 1.7 percent to ¥10,251 ...
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News briefsCisalfa inaugurates large store, plans 10 openings in 2024
Cisalfa Sport has opened a new store in Rovereto, in Italy’s mountain region of Trentino Alto Adige. It is the retailer’s first store opening in 2024. The new 1,500-square-meter store sells sportswear, activewear and citywear from more than 100 brands. The store reportedly represented an investment of nearly €700,000, according ...
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News briefsNew golf simulation of “nearly” all courses set to launch
Ever dreamt about being able to play your local course in a digital world? Well, TruGolf may give you and a world of golfers that opportunity.
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News briefsCrocs launches chunky sneaker
What is Crocs? If you ask the average person, it’s a soft-material clog, perfect for various adventures, whether it’s to the gym, grocery store or garden. But Crocs have no ambitions to be pigeonholed. Over the past 12 months, the company has released everything from everyday clogs ...
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News briefsDunlop moving into pickleball, looking forward to 2025 for pádel
Dunlop expects to introduce its first pickleball products in the second half of 2024, according to its CEO for Iberia, Richard Jackson, who has spoken with CMDsport. Although he declined to go into detail, Jackson did say that Dunlop’s “flagship product in tennis, pádel and squash is the ball, and ...
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News briefsUnder Armour launches new basketball shoe
Under Armour is releasing the Futr x Elite, described by the brand as “the pinnacle footwear model” within its basketball portfolio and a shoe that “will redefine the category.” FUTR stands for “For Us To Rise,” to call together a community of basketball athletes striving for greatness on the court. ...
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News briefsNike introduces “next era of Air”
Nike is introducing the Air Max Dn, described by the brand as “the next era of Air.” Appearing for the first time in this shoe model is a feature called Dynamic Air, a dual-chamber, four-tubed Nike Air unit. As the wearer moves, air flows between the tubes in each chamber. ...
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News briefsReflo has a new investor and brand ambassador
Reflo, a British sustainable performance wear brand, has announced Harry Kane as an investor in its first seed-funding round, which raised around £1 million (€1.17m), with other investors from the worlds of athletics, green technology and creative services. In addition, the England men’s football captain will become a golf ambassador, ...
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News briefsSpeedo initiative warns of decline in school swimming in UK
One in three children in the UK who have completed primary school are unable to swim, and it is predicted that without intervention 60 percent of children will leave school unable to swim in 2026. Meanwhile, childhood drowning has increased at a rate of 43 percent. In response to these ...
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News briefsNike program supports women’s marathon dreams
Over the previous two years, Nike’s Project Dreamweaver supported some 120 women in the US in their quest to qualify for the Women’s Olympic Marathon Trials. The sportswear company provided the participants with regular shipments of gear as well as the support of its Nike Sport Research Lab (NSRL), whose ...
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News briefsAlo Yoga strengthens its Canadian retail presence
American activewear brand Alo Yoga has opened its first store in the Canadian province of Quebec. The new 490-square-meter outlet, inaugurated on Feb. 2, is located at the CF Carrefour Laval shopping mall. Alo Yoga, known for its yoga and wellness collections, opened its inaugural Canadian store at CF Toronto ...
