TruGolf, the provider of “indoor” tech for golf, has developed a simulator to succeed its E6 Connect e-sports platform, presenting it at the latest edition of the PGA Merchandise Show, just held on Jan. 23–26 in Orlando, Florida.
The E6 Apex purports to offer reproductions in 4K of “nearly every golf course in the world” – that is, more than 30,000 courses, “from bucket list destinations to local municipal tracks,” with a precision on the order of “millimeters.” According to TruGolf, this is more than any competitor’s product.
The simulator offers in addition monthly video lessons from PGA-certified instructors, among them Martin Chuck, founder of the Tour Striker Golf Academy.
TruGolf’s other main product, introduced in 2022, is the Apogee launch monitor, which measures ball speed, back spin, side spin, vertical launch angle, horizontal launch direction, club head speed, club face angle and club path – all without specialty balls or marked clubs.
TruGolf was established in 1983 as a subsidiary of Access Software, the company behind the PC golf game Links. Microsoft acquired Access in 1999, and TruGolf retained, as its website says, the “core programming and graphics team” behind Links.
As January drew to a close TruGolf Inc., with headquarters in Salt Lake City, became a publicly traded company, under the name TruGolf Holdings Inc., through a business combination with a publicly traded special purpose acquisition company called Deep Medicine Acquisition Corp. (DMAQ). It is listed on the Nasdaq exchange.
