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News briefsDecathlon plants padel flag at UK’s first pro tour stop
With UK padel players topping 1 million this year, the retailer is counting on Olympia London to convert fans into customers.
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ArticleDecathlon Germany launches Wero payment on its website
Decathlon adds the European bank-backed Wero payment option to decathlon.de, with in-store rollout in preparation
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ArticleDecathlon borrows a page from Aldi for its stores
Sports giant rolls out a discount-style middle aisle to lure price-conscious shoppers this summer.
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OpinionEU destruction ban: five moves to make
Large brands are in scope now. Mid-sized brands have until July 2030. The prize is what they do with those four years.
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PDF NewsletterSGI Europe Executive Edition: Vol 37 - 21+22
A100-year-old baseball glove maker now designs gaming chairs | Nike Radical AirFlow apparel expands globally | Asics turns nine years of startup scouting into annual Kenzen event | Decathlon receives provisional, conditioned approval for Intersport Spain acquisitions | MAP Active acquires Sports Direct Malaysia from Frasers Group in full | Anta Sports Q2 2026: core brand growth remains low single digit | Frasers Group accelerates global expansion despite challenging market conditions | Physical inactivity 2026: The cost of standing still | Impact of sports: Sporting Goods brands are missing their biggest opportunity | Half the story: low coverage of women in sport isn’t just a fairness issue | Foot Locker adds Salomon in first US retail partnership | From 74 triathlon suits to mid-eight-figure revenue: The 21 reasons behind Ryzon’s rise | Joma to sponsor Fetri’s Hyatlón, federation cousin to Hyrox | Asian tennis stars and the sponsorship boom: How the calculus changed | Beyond the sale: could product care be retail’s next edge?
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News briefsDecathlon fits 700 stores with digital price labels
The retailer, just named France’s most attractive brand, is now Vusion’s most global customer.
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ArticleImpact of sports: Sporting Goods brands are missing their biggest opportunity
Stop treating social purpose as a campaign. Start anchoring it in the company’s own objectives, says the MD of the Laureus Sport for Good Foundation Germany, Austria in our interview.
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ArticleParis court fines Shein over Lacoste logo imitations
A Paris court fined Shein and banned crocodile-logo imitations EU-wide - faster than France’s fast-fashion law ever has.
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ArticleSpain regulator OKs Decathlon-Intersport deal, conditions apply
Spain’s competition watchdog says Decathlon could still face a political veto over the Canary Islands deal.
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News briefsDecathlon opens first European airport store, in Geneva
The retailer swaps big-box format for a 150sqm travel-hub concept with round-the-clock lockers.
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