Sporting goods retail has trailed grocery and DIY in store automation. Decathlon’s scale-up gives Vusion a flagship case in a lagging category, and adds an operational layer to the retailer’s new lead in France’s 2026 attractiveness ranking.
Decathlon has rolled out Vusion electronic shelf labels (ESLs) to 700 stores in 54 countries, the companies said. The deployment spans Europe, South America and Asia Pacific, making Decathlon Vusion’s largest multi country retail rollout to date.
The milestone comes weeks after Decathlon topped the 2026 Ipsos Bonial Top Enseigne ranking, based on a survey of 10,000 French consumers across 359 retail brands. Decathlon ranked first overall and in the sport retail category, with an attractiveness index of 38.4, up 2.4 points from a year earlier.
Vusion’s system replaces paper shelf tags with digital displays that update automatically across a store network. The goal is to keep shelf prices aligned with checkout pricing and to cut the time staff spend changing labels by hand, freeing more time for sales floor support.
Decathlon said the ESLs connect directly to its existing Cisco Meraki network, which reduced the need for additional hardware during the rollout.
About Vusion
Vusion, formerly SES-imagotag and listed on Euronext Paris, sells technology used to run physical retail stores. Its portfolio includes electronic shelf labels and related tools such as cloud based store management (VusionCloud), computer vision shelf monitoring (Captana), in store analytics (Memory), retail media and digital signage (Engage), and logistics technology (PDidigital).
Vusion says it serves more than 350 large retailers globally, including Walmart and the Co op, and was named to TIME’s list of the 100 most influential companies. The group positions its products around reducing paper use, improving pricing accuracy and giving store teams more time with customers.
