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ArticleSaucony continues its campaign of invitation-only footraces
The invitation-only relay format, now staged in five cities, anchors Saucony’s record marketing investment as FY 2025 sales topped $533m.
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PDF NewsletterSGI Europe Executive Edition: Vol 37 - 7+8
Strategic reset costs Puma €643.6m as sales fall 8.1% in 2025 | Saucony’s 31% surge powers Wolverine Worldwide’s 2025 turnaround | Gildan posts record Q4 revenue after HanesBrands integration | Amer Sports targets up to 18% growth in 2026 amid Salomon investment push | Decathlon co-leads €40m first close of industrial-focused ventures fund | JD Sports Fashion announces £200m share buyback program | IKEA pilots store-in-store retail with Decathlon in the UK | Intersport Finke takes EuroShop RetailDesign Award for sustainability | On Running’s Korea robot factory targets tariffs and supply chain risk | Adidas enters hybrid fitness racing with Adizero Dropset Elite | New Balance’s Made in USA spring collection lands at a loaded moment | HYROX at nine: the fitness race that became a brand battleground
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ArticleSaucony hits $533m in Wolverine’s best year
The 127-year-old running brand posted its highest-ever launch day and targets mid-teens growth in 2026 – now Wolverine’s clearest strategic asset.
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ArticleSaucony and Merrell keep Wolverine on track for growth in Q3
Saucony sprints ahead, Merrell climbs – and Wolverine sees double-digit growth in its running, outdoor and activewear business.
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News briefsConverse has a new VP of global footwear and design
Chavon Webster has more than 10 years of experience in the sports industry.
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ArticleRunning reloaded: These shoe brands race ahead of the rest
The running shoe market is undergoing a shake-up – and lifestyle is becoming a key to success.
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News briefsBauer Hockey has a new EVP & GM
The hockey equipment brand appoints a new leader with deep experience across global footwear and apparel companies.
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ArticleSaucony, Merrell again fuel growth for Wolverine in Q2 FY25
The Michigan-based footwear company reported double-digit revenue growth, driven by strong gains at its performance brands.
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Short Stops Week 31, 2025
PEOPLE +++ Kendrick Lamar is launching the full-service agency Project 3 Agency and will provide creative consulting, brand design, strategy, content creation and event planning +++ Diadora USA has appointed John Moloznik as its new director of sales +++ The World Surf League (WSL) has made Nicole Metzger, previously ...
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PDF NewsletterSGI Europe Executive Edition: Vol 36 - 28+29
Warburg Pincus will acquire a majority stake in Uvex | Analysis: Inventory levels in the sporting goods industry, Q1 2025 | Puma and Man City in first Premier League £1bn deal | Lululemon has found its partner for India expansion | Padel set for 17% annual growth through 2027, says Playtomic | Zalando and About You have successfully completed their transaction | Ellesse returning to the US | Le Coq Sportif saved, now in Franco-Swiss hands | Decathlon expands footprint in cities with two new stores in Nuremberg | Sales up and change in the air at Onitsuka Tiger | The US and Vietnam reach a trade agreement | Footasylum posts record sales and profits in FY25 | New association seeks to boost women’s leadership in sporting goods | Performance Days October edition sold out | Bain may consider selling its Canada Goose stake | Sports Emotion to introduce Running Emotion | Prime Day set to drive $23.8bn in US online sales | Sport 2000 introduces a new trade fair concept | Kingmaker swings to a loss, for several reasons | Circular economy: Survey suggests disruption | FIS and Virtus sign agreement to promote inclusion in winter sports
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