• Columbia launches Endor-inspired collection
    News briefs

    Columbia launches Endor-inspired collection

    2025-12-04T18:18:00Z

    Columbia’s Endor collection lands December 11 with 20 STAR WARS pieces and Billie Lourd fronting the campaign, as the brand leans into irreverent marketing and real space tech.

  • Forbes Space eyes ads in orbit
    Article

    Forbes Space eyes ads in orbit

    2025-12-04T17:28:00Z

    Forbes Space launches a platform to take brand campaigns into orbit and opens a Turin office to connect Italy’s industry with space.

  • Columbia’s bold brand relaunch: Connecting with new audiences while honoring Its roots
    C-Suite Interview

    Columbia’s bold brand relaunch: Connecting with new audiences while honoring Its roots

    2025-12-04T07:23:00Z

    Columbia has completed a comprehensive brand relaunch featuring a humorous campaign approach that returns to the company’s 1980s roots while targeting younger consumers in an increasingly competitive outdoor market. In this interview, Romain Cancilleri-Michy, Senior Brand Marketing Manager Europe at Columbia, explains how the company and modern consumers understand outdoor today and how it is positioning itself for long-term growth in a highly competitive market.

  • Columbia trolls Flat Earthers
    News briefs

    Columbia trolls Flat Earthers

    2025-12-03T17:53:00Z

    Columbia Sportswear leans into absurd humor with a campaign offering its entire inventory to anyone who proves Earth has an edge.

  • SGI Europe Executive Edition: Vol 36 - 46+47
    PDF Newsletter

    SGI Europe Executive Edition: Vol 36 - 46+47

    2025-11-20T16:08:00Z

    Amer Sports posts 30% revenue growth in Q3 FY25 as outdoor brands drive performance | Asics posts record sales with 39% operating income growth | On Holding achieves record quarterly sales of €825m with 25% growth | Mizuno hits €740m in record H1 sales, led by running, football and workwear | Canada Goose posts quarterly loss as DTC growth offsets higher costs from strategic investments | Under Armour beats forecast as North America sales show early signs of a potential turnaround | Profit squeeze at Yue Yuen as labor costs surge and China retail softens | Puma streamlines US licensing with United Legwear & Apparel Co. | VF Corporation completes sale of heritage workwear brand Dickies to Bluestar Alliance | Under Armour ends 13-year partnership with Steph Curry amid restructuring | Canada Goose announces board changes as director retires | Columbia Sportswear appoints Peter Bragdon and Joe Boyle as Co-Presidents under succession plan | Ciele Athletics appoints Corey Stecker as Global Head of Sales | Nike partners with Syre to accelerate circular polyester production | Nike signs multi-year offtake agreement with Loop Industries for circular polyester resin | Lenzing and OceanSafe develop next-gen circular fiber for performance textiles

  • Columbia renews MegaMarsch partnership
    Article

    Columbia renews MegaMarsch partnership

    2025-11-19T15:54:00Z

    Columbia announced it will continue as the presenting partner of long-distance walking series Megamarsch through 2028, reinforcing its commitment to endurance and participation events.

  • Columbia Sportswear names Co-Presidents
    Article

    Columbia Sportswear names Co-Presidents

    2025-11-13T13:41:00Z

    Columbia Sportswear Company promoted longtime legal and business executive Peter J. Bragdon and brand strategist Joseph P. Boyle to Co-Presidents on Nov. 12.

  • Profit slumps: Columbia struggles with US weakness and costs
    Article

    Profit slumps: Columbia struggles with US weakness and costs

    2025-10-31T14:10:00Z

    Share price almost halved, earnings slumped: Columbia Sportswear struggles with high costs and weak US business.

  • Short stops

    Short Stops Week 41, 2025

    2025-10-06T05:44:00Z

    EVENTS +++ On Oct. 16-19, the Big Theatre in Milan will host Apreski Milano Mountain Show, a new international hub combining sport, innovation and culture ahead of the 2026 Milano Cortina Winter Olympics +++ A high-level conference on “IP Protection in the Context of Milano Cortina 2026” will take place ...

  • SGI Europe Executive Edition: Vol 36 - 30+31+32
    PDF Newsletter

    SGI Europe Executive Edition: Vol 36 - 30+31+32

    2025-08-07T09:44:00Z

    Adidas confirms guidance as Q2 sales fall short, tariff costs set to grow | Saucony, Merrell again fuel growth for Wolverine in Q2 FY 25 | VF Corp. aims for accelerated sales growth at The North Face, Timberland | Anta-Reebok: Strategic fit or speculation? What we know so far | Garmin raises full year guidance after strong Q2 | Frasers Group meets profit forecast despite sluggish consumption | Hoka drives Deckers Q1 growth | Int’l markets drive top line at Columbia Sportswear | Canada Goose sales fly higher but operating loss widens | Zalando grows revenue in Q2 2025 | Topgolf Callaway raises Ebitda guidance after Jack Wolfskin sale | AI-commerce: ChatGPT is becoming a shopping platform | AI and its frontrunners – the US and China | Starvie joins the GSIC | Olympic champion Laura Dahlmeier dies at 31