All Snapchat articles
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ArticleHoka expands Fly Human Fly platform for new global campaign
Hoka, a division of Deckers Brands, has launched Murmuration, a global brand campaign spanning owned media, out-of-home, CTV, digital and paid social, running on Meta, Snapchat and TikTok. The campaign builds on the brand’s Fly Human Fly creative platform launched last year and is the brand’s most extensive global integrated ...
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ArticleSnap and Amazon Fashion collaborate on seamless AR shopping experience, starting with eyewear
Source: www.snapchat.com Venice, California-based U.S. technology and social media company Snap and Amazon Fashion are collaborating to bring new Virtual Try-On (VTO) experiences to Snapchat users and extend augmented reality (AR) to both brands and customers. The new Snapchat try-on lenses include thousands of Amazon Fashion’s Virtual ...
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News briefsJD Sports’ storefront in Oxford Street becomes an AR arcade game
JD Sports has transformed the facia of its flagship store in London’s Oxford Street into a free interactive claw grabber game using augmented reality (AR). The sporting goods retailer has launched the experience in partnership with Snap Inc., the tech company behind Snapchat. In order to play, shoppers scan the ...
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News briefsSnapchat and H&M release a digital fashion collection
Technology company Snap, owner of the visual messaging service Snapchat, is partnering with fashion retailer H&M to launch a digital collection powered by the Snap Camera. From Dec. 5, 2022, users have access to three augmented reality Try-On Lenses, available via H&M’s mobile app and on Snapchat. The lenses ...
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News briefs
Afterplay establishes e-tail platform for installment payments
The payment processor Afterpay is launching an online platform, called Dropshop by Afterpay, that offers interest-free installment payment plans for exclusive or early access to certain products. For instance, working in partnership with The Finish Line, the U.S. sporting goods retailer recently acquired by JD Sports Fashion, the platform will ...
