All Technology articles – Page 2
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News briefs
Instagram offers in-chat payment
Small businesses should now be able to transact business in Instagram chat, Meta, Instagram’s owner, has announced. Meta seeks in this way to support businesses that do not have their own Instagram store. Source: Meta In the chat, it will be possible not only to ask questions, ...
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Article
McKinsey surveys the metaverse
This month, McKinsey released a report titled “Value creation in the metaverse” to clarify what the metaverse is and what it means for business. By the consultancy’s calculations, the metaverse drew $13 billion in venture capital and private equity last year and has drawn more than $120 billion this year. ...
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News briefs
Adidas sues Nike over technology infringements
After Nike last sued Adidas in December 2021 over its Flyknit knitted upper technology, claiming that a total of 49 Adidas shoe models infringed its technology, the German sporting goods company is now accusing the American company in federal court in Texas of “knowingly and intentionally” infringing nine patents related ...
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Case Study
Private sales clubs find new ways to command customer loyalty
Private Sport Shop has experienced impressive growth to become the number one private sales club in the sports sector. It has done so by focussing on customer loyalty, recruiting wisely and spotting trends early.
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Case Study
How Keller Sports used events and data management to develop customer loyalty
The brand has broken new ground with app-based events that reward customers for sporting performance, not purchases
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Case Study
How Ralph Lauren transformed into a data-driven organization reviving brand relevance and driving sales
The historic American apparel brand’s sales revenue has been in decline. But by using data to understand customers better, it has carved out a brighter future.
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