Small businesses should now be able to transact business in Instagram chat, Meta, Instagram’s owner, has announced. Meta seeks in this way to support businesses that do not have their own Instagram store.
In the chat, it will be possible not only to ask questions, but also to track orders, offer customizations and process payment.
As Meta writes in a release: ”Each week, one billion people message a business across our family of apps – whether it’s chatting with brands, browsing products, asking for support or interacting with stories. We want to help people start conversations with businesses they care about and help them find and buy products they love in an easy, seamless experience, right from the chat thread.”
The feature will be limited to businesses that too small to have their own Instagram store.
