Maria Valdes: Diversity, equity and inclusion are core values for a brand’s success
Puma’s Chief Product Officer talks in an exclusive SGI Europe interview about overcoming biases in the sporting goods industry.
Empowering women in sports: Insights from Kari Traa’s GM
Discover how Kari Traa’s General Manager navigates gender equality, community-building and the empowerment of women.
Ulrika Björk: “Appoint more women to the board of directors!”
We spoke to Polygiene-CEO Ulrika Björk. She says ”I encourage diversity, but it will never come with a cost of performance or for the sake of.”
Puma CEO Arne Freundt: “Puma is the challenger in sports and sports culture”
Puma is facing a crucial year in a difficult market environment. Sharpening the brand profile and raising consumer awareness in two difficult markets is key for the brand in 2024.
Steve Evers: “We want to grow with a capital G”
Intersport International, the global sporting goods retailer, concluded the year 2023 with retail sales totaling EUR 13.7 billion.
Interview with Kant’s VP: “The holy place is never empty”
An interview with Maxim Vinogradov, VP of Russia’s retailer Kant.
Intersport Austria with record sales in crisis year
Intersport Austria saw a record turnover of €645 million in the fiscal year 22/23. Its success rests on two strategic pillars. We have the details.
Made for GenZ: Adidas talks exclusively about its new Adidas Sportswear line
What is Adidas Sportswear and how does it differ from the other Adidas lines? Aimee Arana, SVP General Manager of Adidas Sportswear explains all.
Mario Stucki: “Dimpora makes a membrane in a way no one else does”
A membrane that is waterproof, windproof, breathable, PFAS-free, biodegradable and recyclable. The science is already here. Dimpora’s CEO explains.
Mammut CEO: “We don’t want to give up our roots”
Its popularity within the gorpcore movement will not influence the direction of Mammut, says CEO Heiko Schäfer: “We are not a fashion brand.”