All Tretorn articles
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ArticleWeSports invests in Tretorn and Thevea Group
Stockholm-based group WeSports has acquired a stake in Thevea Brands Group and Tretorn and established a long-term partnership with the founders and management team. According to WeSports, there is an option to acquire 100 percent of the company if certain conditions are met. Tretorn is one of the most renowned ...
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News briefsAuthentic emerges as “stalking horse” for Rockport
Affiliates of Authentic Brands Group, ABG-Regatta LLC and ABG Intermediate Holdings, have emerged as the ”stalking horse” bidder for The Rockport Company, agreeing to pay $40.4 million for the bankrupt firm’s intellectual property, $5 million for its Korean subsidiary and additional yet-to-be-determined amounts for inventory. Rockport filed for Chapter 11 ...
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Article
Tretorn boosts its management, pushes the pedal on DTC
Tretorn, the Swedish footwear and outerwear brand, continues to reinforce its management team as it seeks to overhaul its business model and develop direct-to-consumer channels. Currently, wholesale clients represent about 95 percent of the company’s revenues. But by 2024, Tretorn wants the share to fall to 50 percent, while a ...
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OpinionOpinion: The short- vs long-term perspective of retail recovery
Guest Article by Magnus Ohlsson The pandemic has led consumers to shift interests and behavior for now, but not necessarily forever. This also means that short-term gains and losses should not be translated into an everlasting future. It is important to take into the equation the brand performance of the ...
