Community – Page 2
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News briefsReebok signs American football star Myles Garrett
Reebok has entered into a long-term partnership with U.S. football star and Cleveland Browns defensive end Myles Garrett, which the brand says will energize Reebok’s lifestyle and performance categories in Classics, Running, Cross-Training and Heritage Basketball. As a Reebok athlete, Garrett will play a key role in key marketing campaigns ...
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ArticleAdidas sees sales continuing to fall in Q1 but is optimistic for the year
Adidas is projecting that its sales would decline by a mid-single-digit rate in the first quarter of 2022 as continued supply shortages due to Covid-19 lockdowns in Vietnam late last year are seen shaving some €600 million of its top line during the period. They already shaved €400 million from ...
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News briefsIntersport Germany continues to focus on growth
Expansion is right at the top of Intersport Germany’s agenda in 2022: the existing dealer network is being strengthened and further expanded with a significant investment program. An example is the opening of Intersport Stommen in Essen, Germany, on March 3, 2022. The sports retailer offers more than 850 square ...
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News briefsDecathlon’s largest German store opens in Cologne
Source: Decathlon Germany Decathlon Cologne-Marsdorf The expansion of the Decathlon store in Cologne-Marsdorf, which first opened in 2017, to a total of 8,500 square meters (bigger than a football field) has been completed. The remodeling created new indoor test areas with, among other things, space for a ...
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News briefs
PGA Tour announces multi-year partnership with Nobull as official training apparel and footwear
The PGA Tour and Nobull have announced a new multi-year partnership that designates Nobull as the “Official Training Apparel and Footwear of the PGA Tour and PGA Tour Champions” and the umbrella sponsor of PGA Tour Active through 2027. Nobull products will be available to players at tournaments throughout the ...
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ArticleiFit Health & Fitness raises $355 million in capital, names co-presidents
Months after abandoning a $650 million initial public offering due to unfavorable market conditions, iFIT Health & Fitness, formerly known as Icon Health & Fitness and parent of the NordicTrack, Weider and ProForm fitness brands, amongst others, has raised $355 million in capital from L. Catterton, the largest global consumer-focused ...
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News briefsAviron raises $18.5 million and hires COO
Toronto-based connected fitness company Aviron announced $18.5 million in Series A funding led by Chris Carey and Stripes, also an investor in the running brand On. Additional investment comes from Global Founders Capital, Formic Ventures and 24-Hour Fitness founder Mark Mastrov. Aviron is the developer of a gaming-led, smart rowing ...
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SponsoredSympatex – start making sense
Sympatex has learned one lesson in its multiple roles: collaboration is key and central to the company’s business model.
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ArticlePuma releases video with chess champion Carlsen for “Only See Great” campaign
In a video interview published on YouTube, the recently announced Puma ambassador and Norwegian world chess champion Magnus Carlsen speaks about his motivation to stay at the highest level in his sports and how he became the highest-rated player in history. With the “Only See Great” campaign, Puma explores the ...
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News briefsGermans invest in home fitness
A representative study by the German Industry Association for Fitness and Health (DFIG) has found that home fitness continues to be a growth market in Germany. The Covid-19 pandemic has boosted the market, and this trend continues. The survey shows that: 50 percent of households in Germany purchased fitness ...
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ArticlePuma sees 2022 sales up at least 10%, headwinds from higher costs, China
With its traditional conservative approach, Puma said it expects currency-adjusted sales to increase by “at least 10 percent” in all the regions in 2022, despite a very strong order book, but warned that higher freight and raw material costs would weigh on profits, while an ongoing consumer boycott in China ...
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ArticlePotential supply chain constraints may hamper Under Armour’s progress
The EMEA was the shining region for Under Armour in both the fourth quarter and the full year 2021. In the final period ended Dec. 31, the company’s EMEA revenues rose by 23 percent on a currency-neutral basis to $200.2 million, driven mostly by wholesale gains, lifting the operating margin ...
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News briefs
Asics and Zwift join forces on digital running experiences
Asics and Zwift have announced a partnership on the development of inspiring running experiences to help runners achieve their goals. These experiences will include an in-game run training program, scheduled to be released in June of this year. Runners will train on the Zwift platform with avatars resembling Asics athletes. ...
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Short stops
Short Stops Week 7, 2022
CSR & SUSTAINABILITY +++ Oceantee, a sustainable golf brand founded by Ed Sandison, has joined 1% for the Planet, which means that Oceantee has committed to donating the equivalent of 1 percent of its gross sales through a combination of monetary, in-kind and approved promotional support directly to environmental non-profits. ...
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ArticleNew CEO as Peloton’s wheels are no longer spinning in place
The business of Peloton Interactive took a wild ride that will undoubtedly alter the leading connected fitness brand’s course in the months ahead, possibly resulting in a change of ownership, as previously reported. Under fire from investors such as Blackwells Capital, which issued a detailed 65-page report on the company’s ...
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News briefsFIBO 2022 holds on to April event in Cologne
The organizers of FIBO are committed to a return to normality in 2022. After a two-year absence, the global fitness show is to return as a physical show on April 7-10 in Cologne, Germany, with” the best possible health and safety protection for all attendees,” Koelnmesse says. One day before ...
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News briefsAre Amazon and Nike interested in Peloton?
We recently reported that an activist investor in Peloton had called on the board to fire the CEO and explore a sale of the company, whose share price had fallen dramatically due to declining demand for its connected fitness solutions. Now Peloton’s share price has risen by just over a ...
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Article
With new members, Intersport Germany predicts over 5% annual growth
Intersport Germany predicts that its retail members will be able to achieve annual growth of more than 5 percent between now and 2025, with significant double-digit growth online, benefitting from the development of the “360° Intersport ecosystem,” new omni-channel services and the broad rollout of better store formats. The 800-odd ...
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Short stops
Jan. 28/31 Short Stops: Canterbury – iFIT - Lululemon – Technogym - Wilson
Corporate: +++ Goldwin, which has the rights for Canterbury of New Zealand for Japan, will absorb its operations into the main company from Apr. 1, hoping for synergies in product development, store development and marketing Legal & Institutional: +++ According to The New York Post, ...
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ArticleSport 2000 creates “clubs” for different sports
The concept may be rolled out to other countries at a later stage. For the moment, generalist retailers affiliated with Sport 2000 in Germany who can demonstrate “qualitatively demanding standards” in the focus categories of outdoor, running, fitness or lifestyle can now become part of a new cooperation concept under ...
