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Women redefine performance beyond function in active lifestyle industry

2026-02-24T12:52:00Z Sponsored by Performance Days

The definition of performance is shifting from isolated technical data to a holistic ecosystem. Influenced by a strong female perspective in design and strategy, the industry is moving toward a balance of high-functionality, circularity, and sensory comfort. From the “skin-first” innovations in bodywear to the systemic challenges of textile-to-textile recycling, discover how PERFORMANCE DAYS is redefining what it means for a material to be truly “future-proof.”