All Marketing articles
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ArticleFoot Locker to dominate NBA All-Star 2026
The retailer brings exclusive sneaker launches, athlete appearances, and community programming to downtown Los Angeles Feb. 12-15.
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ArticleColumbia brews beer using bear poop
The outdoor brand partnered with a Portland brewery to create an IPA using foraged ingredients – bypassing expensive TV slots for earned media buzz.
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ArticleFormula 1 gets a corporate-banking partner
London-based Standard Chartered becomes F1’s Official Wealth Management Partner in a multi-year deal
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News briefsSpeedo launches ‘Swim Gains’ New Year campaign
The swimwear brand teams up with fitness influencers to showcase how water-based training builds strength, stamina and performance in 2026.
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News briefsOn Running signs padel’s number-one
On Running has signed Spanish padel star Arturo Coello, the world’s top-ranked player, to develop its first padel sneakers launching in summer 2027.
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ArticleDecathlon Canada makes best-selling shoe unreturnable
The retailer is turning its most popular trainer into a non-refundable purchase this month, betting that added commitment will push shoppers to actually lace up and run.
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ArticleTommy Hilfiger partners with Liverpool FC
Tommy Hilfiger announces first club football partnership with Liverpool FC
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News briefsGilbert extends World Rugby deal to 2033
Gilbert and World Rugby have extended their partnership to 2033, with Gilbert remaining the official ball supplier for all Rugby World Cups.
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News briefsLéon Marchand joins Speedo as global ambassador and innovator
Four-time Olympic gold medallist Léon Marchand has joined Speedo as global ambassador, working on product innovation and mentoring young swimmers.
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News briefsFreeride World Tour teams up with Faction Skis and Phaenom Footwear
The annual series of events for freeride skiers and snowboarders has agreed a three-year deal with the two Swiss-based brands.
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ArticleForbes Space eyes ads in orbit
Forbes Space launches a platform to take brand campaigns into orbit and opens a Turin office to connect Italy’s industry with space.
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C-Suite InterviewColumbia’s bold brand relaunch: Connecting with new audiences while honoring Its roots
Columbia has completed a comprehensive brand relaunch featuring a humorous campaign approach that returns to the company’s 1980s roots while targeting younger consumers in an increasingly competitive outdoor market. In this interview, Romain Cancilleri-Michy, Senior Brand Marketing Manager Europe at Columbia, explains how the company and modern consumers understand outdoor today and how it is positioning itself for long-term growth in a highly competitive market.
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ArticleCCM Hockey partners with World Para Ice Hockey
CCM Hockey will supply uniforms and equipment for World Para Ice Hockey officiating crews at three major 2026 events, including the Paralympics.
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News briefsSW Network wins Fila, Foot Locker mandate
Metro Brands appoints SW Network to handle Fila’s digital creative and Foot Locker’s mainline campaigns, aiming to boost athleisure and sneaker culture in India.
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News briefsSpeedo partners with GB Deaf Swimming team
Speedo has partnered with GB Deaf Swimming ahead of the Tokyo 2025 Deaflympics, providing performance kit including Fastskin racing suits.
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ArticleDick’s launches Nickelodeon sports surprise show
Dick’s Sporting Goods’ in-house studio is launching a six-episode makeover show on Nickelodeon to support under-resourced youth sports teams.
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ArticleTaylorMade revives Red Bull Racing golf crossover
TaylorMade and Oracle Red Bull Racing reunite for a limited-edition “Race Day” golf line, featuring MG5 wedges, race-inspired apparel, and accessories—this time with a broader lifestyle focus.
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ArticleAlfa Romeo debuts limited athleisure line
Alfa Romeo enters the apparel space with a limited athleisure collection inspired by its Junior Veloce model, blending motorsport heritage with high-performance design.
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News briefsFIS signs four-year deal with Hestra
The International Ski and Snowboard Federation has signed a four-year agreement with Hestra Gloves to procure gloves for all FIS staff worldwide.
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ArticlePuma revives owned media play
The sports brand’s magazine revival reflects the industry’s rethinking of content distribution and audience ownership in an era of platform volatility.
