All Marketing articles
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News briefsFKA Twigs partners with On to redefine training gear
FKA Twigs, the singer-songwriter, embarks on a new journey as a Creative Partner for Swiss sportswear company On, acording to High Snobiety, expanding its reach into the training and gym-wear sector. On, renowned for its running gear, aims to revolutionize training footwear and apparel with Twigs’ collaboration. “Our entrance into ...
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News briefsAdidas secures Liverpool kit sponsorship deal
In a recent report by SportBusiness, it’s been revealed that Adidas has outbid Nike for the kit sponsorship of Premier League club Liverpool. Adidas will assume the role in 2025, replacing Nike after a relatively short five-year tenure. This transition follows Nike’s takeover from New Balance as LFC’s technical sponsor ...
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News briefsNew Balance signs Marvin Harrison Jr. ahead of NFL Draft
Source: New Balance New Balance has added wide receiver Marvin Harrison Jr. to its roster of athletes in anticipation of the 2024 NFL Draft. Harrison Jr., who played college football at Ohio State, earned All-American honors twice and clinched the prestigious Fred Biletnikoff Award in 2023 for ...
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News briefsTSG named official volunteer supplier for 2025 Freestyle World Championships
Swiss action sports brand TSG has been unveiled as the official volunteer supplier for the FIS Freestyle World Championships 2025. The company will provide helmets and goggles tailored specifically for the event. With equipment finalized for over 600 volunteers, TSG joins the lineup alongside Schöffel, offering high-quality ski clothing. ...
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News briefsAdidas reportedly trying to snatch Jamaica Athletics from Puma
Our sister publication SGI USA reported that Adidas is attempting to take over Puma’s long-standing sponsorship of the Jamaica Athletics Administrative Association (JAAA). JAAA has had a long-term partnership with Puma since 2002. The current deal, reportedly worth about $1 million per year, will expire in December 2024. For an ...
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News briefsDecathlon UK partners with media agency Fifty
Decathlon UK has announced Fifty as its new media agency. The new agreement will see the sporting goods retailer and manufacturer leverage Fifty’s artificial intelligence (AI)-powered audience insights technology for its media planning. Fifty will develop and execute Decathlon UK’s integrated media strategy across all media and channels. Fifty optimizes ...
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ArticleProtest supports NGOs and initiatives that "help everyone ride more"
Dutch sportswear brand Protest has launched the Protest Fun(d), an initiative to help everyone ride more. The Fun(d) provides financial donations and focuses on two pillars: non-profit organizations and creative initiatives. This means that it supports both NGOs in pursuing their social goals as well as supporting creative adventurers with ...
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ArticleThe boys of summer, mismatches and a new name for the sweat stain
This season’s uniforms for Major League Baseball (MLB), with Nike design and Fanatics manufacturing, are proving to be something of a flop – or a sop. Tops don’t match bottoms, details once specific to a team are now uniform throughout the league, names have shrunk to illegibility from the stands, ...
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News briefsSunderland AFC and Hummel reunite in new partnership
Sunderland AFC and the Danish sportswear brand Hummel have officially announced a new multi-year partnership, marking a comeback of an alliance first established in 1988. Commencing in July 2024, Hummel will take on the role of the club’s new kit partner. This agreement, set to run for an initial five-year ...
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News briefs361 Degrees Intl. provides Q1 update
Chinese group 361 Degrees Intl. realized high-teens percentage growth for its core brand and a 20-25 percent comparable retail sales gain for its 361° Kids brand during the period ended March 31. Additionally, year-over-year e-commerce sales increased by 20-25 percent in Q1. 361° launched numerous e-commerce marketing initiatives during ...
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Article“Biggest marketing investment ever”: Puma launches brand campaign
Puma wants to revitalize its brand identity to focus on “athletic excellence.” This is how.
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News briefsSpalding launches ‘Always Building’ global campaign
Basketball equipment brand Spalding has debuted a new multi-year global campaign dubbed “Always Building.” Through a series of motivating imagery and videos, the campaign seeks to inspire the next generation of athletes to be their best in sports and life. The campaign highlights how sports help build a community that ...
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News briefsGilbert re-connects with New Zealand Rugby
Gilbert has announced a new partnership to become the official rugby ball of the New Zealand Rugby Union (NZRU) at all levels. The British brand will be the official rugby ball supplier of the All Blacks and Black Ferns men’s and women’s national teams, as well as New Zealand’s sevens ...
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News briefsCastore enters Swiss market
Castore has announced a multi-season partnership with Swiss pro football club FC Zurich, starting on July 1, 2024. The collaboration sees Castore becoming the club’s official kit partner for the 2024-2025 season and onwards. The new partnership marks Castore’s entry into the Swiss market, further expanding the brand’s presence throughout ...
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News briefsAdidas announces updates for road race events
Adidas Running has unveiled plans for its fourth annual Adizero: Road to Records event, scheduled for April 27, 2024, at the brand’s headquarters in Herzogenaurach, Germany. This year’s event has a lineup of 120 athletes from 26 countries competing in newly introduced race distances, including 800m and 1 mile, alongside ...
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News briefsFIS partners with Colmar, Craft and Sun Valley
The International Ski and Snowboard Federation (FIS) has announced new partnerships with Colmar, Craft and Sun Valley. These three different winter sports apparel firms will serve as FIS Official Apparel Parntners for the 2024/25 and 2025/26 seasons. Under the terms of the new agreements, the three companies will provide clothing ...
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News briefsCenterline Athletics debuts line, partners with pro pickleball player
Centerline Athletics, a new player in the performance apparel market, recently launched its line, targeting both men and women. The brand kicked off with a strategic partnership with Thomas Wilson, a Top 10 Pro Pickleball Association (PPA) athlete. Centerline Athletics says it distinguishes itself with its innovative Griptek technology, promising ...
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News briefsIOC announces Looney Tunes licensing deal
The International Olympic Committee (IOC) has announced a global licensing agreement with Warner Bros. Discovery Global Consumer Products (WBDGCP) that will see Looney Tunes characters featured in a collection of official Olympic-licensed products. Well-known characters like Tweety, Bugs Bunny, Lola Bunny, Daffy Duck and Wile E. Coyote will now feature ...
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News briefsGermany’s kit controversy: Adidas halts jersey customization
Once again, Germany is embroiled in a debate over its national football team’s kit. This time it’s about the back numbers.
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News briefsAliExpress first exclusive e-commerce partner of UEFA Euro 2024
AliExpress, the business-to-consumer online marketplace launched in 2010 by Alibaba International Digital Commerce Group, has become the first e-commerce platform as an exclusive official global sponsor of UEFA Euro 2024 in Germany. The marketplace said it invests millions of Euros in discounts, deals, and engagement during the championships. It will ...
