Marketing – Page 5
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News briefsTikTok and Peloton enter exclusive partnership offering short-form fitness classes
Connected fitness company Peloton and social media short video platform TikTok have announced an exclusive partnership to bring Peloton’s workout content to the TikTok community. The result is a new fitness hub on TikTok called #TikTokFitness, where Peloton will create its own co-branded hub with customized Peloton content: #TikTokFitness Powered ...
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News briefsPuma presents Natural Performance collection with Mercedes-AMG Petronas F1
Puma and the Mercedes-AMG Petronas Formula 1 Team have unveiled the Natural Performance collection for SS2024, represented by F1 driver George Russell. According to Puma, bionics is the driving force behind the collection, as the designers were inspired by nature’s functions and forms, resulting in a clean and organic ...
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News briefs361° signs NBA champion Nikola Jokić
After winning the NBA championship and a successful start to the new season, Denver Nuggets superstar Nikola Jokić has officially signed a footwear deal with Chinese sports footwear brand 361° and will take on the role of Global Brand Ambassador. Born and raised in Sombor, Serbia, Jokić was drafted by ...
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News briefsNew US ski and snowboard goggle company launched
ArgentaWorks, a Park City, Utah-based ski and snowboard goggle company, announced its official launch on Dec. 5. Source: ArgentaWorks Tuscarora Among ArgentaWorks’ first offerings is the Tuscarora, the company’s flagship goggle. Each pair comes with two interchangeable lenses that offer full spectrum UV protection, anti-fog and anti-scratch ...
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ArticlePuma brings two strategists to the chessboard
Puma has teamed up with Manchester City and Chess.com to publish an exclusive conversation between Spaniard and soccer coach Pep Guardiola and Norwegian and chess player Magnus Carlsen. The Puma ambassadors talked about memorable moments from their careers, explained strategies and tactics in both sports and shared tips and tricks ...
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News briefsCincinnati Athletics partners with Nike through 2029
The University of Cincinnati Athletics announced a direct multi-year agreement with Nike, beginning in 2025 and running through 2029, to outfit its athletic teams, called the Cincinnati Bearcats, with Nike-supplied jerseys, footwear, and other accessories. The Cincinnati Athletics teams will also continue to wear the Nike and Jordan brand logos ...
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News briefsWilson Golf introduces AI-powered club fitting technology
Wilson is launching Fit AI, an innovative technology that uses artificial intelligence and is “set to change the future of golf club fitting,” the brand said. The technology combines Wilson’s “black box algorithm” with Blast Motion’s motion analysis technology. Wilson Fit AI is a mobile app-based fitting solution that integrates ...
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News briefsNew Balance commits $10 million to new sports leadership institute at UMass Boston
The University of Massachusetts Boston (UMass Boston) has announced a commitment of $10 million from New Balance Athletics, Inc. to establish the New Balance Institute for Innovative Leadership in Sport at the university. The donation will provide operational funds to launch the institute. The New Balance Institute for Innovative Leadership ...
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News briefsDaleBoot to offer customized ski boots based on 3D foot scans
Aetrex, a New Jersey-based specialist in foot scanning technology and data-driven orthotics and comfort footwear, announced its partnership with ski boot manufacturer DaleBoot. Using Aetrex’s Albert 2 Pro foot scanning technology, DaleBoot will transition from manually measuring customers’ feet to using automated 3D foot scan data to design custom ski ...
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ArticlePuma partners with New Zealand Football Association
Shortly after announcing the end of the sponsorship of the Israeli and Serbian national football teams, Puma revealed on Dec. 13 a new long-term partnership with the New Zealand Football Association (NZF), set to begin in 2024. Led by Johan Adamsson, Puma’s Global Director of Sports Marketing & Sports Licensing, ...
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News briefsPuma ends sponsorship of Israeli national football team
Puma is ending its sponsorship of the Israeli national football team in 2024. According to the German company, this decision was made a year ago and is not related to renewed calls for a consumer boycott, as Israel has continued its attacks on the Gaza Strip in response to the ...
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ArticleLululemon eyes men’s, footwear as key growth opportunities
Lululemon, which last week called its early holiday sales “strong” and forecasted total Q4 revenues of $3.14 to $3.17 billion, intends to put extra attention on the men’s business and launch footwear for him in 2024. While the brand’s Q3 men’s sales increased by 15 percent, the group admitted men’s ...
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News briefsCricket equipment market to grow at a CAGR of 3.28% by 2028
The global cricket equipment market is projected to grow by $2,536.35 from 2023 to 2028, representing a compound annual growth rate (CAGR) of 3.28 percent, according to a recent report by research and advisory firm Technavio. Growth will be primarily driven by the increase in the number of cricket tournaments, ...
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News briefsParis Saint-Germain, Nobis and Jay Chou collab for Ace of Stade
Parisian football club PSG, Canadian outerwear brand Nobis and Asian superstar Jay Chou have launched a collaboration, the “Ace of Stade” 3-in-1 Collector’s Set. According to the trio, the exclusive partnership combines ”a spectacular blend of fashion, football, and music in their one-of-a-kind jacket pairing.” According to Nobis, the collaboration ...
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News briefsHyosung partners with Santoni and Tefron on seamless apparel
Sustainable textile solutions provider Hyosung is collaborating with two of the leading global seamless companies, Tefron and Santoni, to introduce a new generation of sustainable sportswear and seamless apparel made with its certified and multi-functional yarns. The three companies unveiled their collaborative product at ISPO Munich 2023. Santoni introduced its ...
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ArticleReebok is preparing a new digital sneaker
Reebok is working on a “digital shoe experience” called Reebok Impact, for release sometime next year. The product here is digital wearables for metaverse avatars – that is, NFTs on a blockchain. The teaser video, however, is promising that “the experiences you share” in the metaverse will “become the digital ...
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News briefsGolden Goose enters the pádel game
Golden Goose has entered the market for pádel, according to Women’s Wear Daily, Fashion Network and La Gazzetta dello Sport. The sneaker brand is putting its stamp on a pádel club called Atlante Arena, the fruit of a partnership with Demetrio Albertini and Lorenzo Alfieri, who founded the City Padel ...
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News briefsRussian major marketplace kicks off sporting goods project
Source: megamarket.ru Konda footwear Megamarket, a marketplace developed by Russia’s biggest state bank Sberbank (formerly communicated as SberMegaMarket), has launched its sporting goods brand Konda. So far, it includes only five shoes for running, but the company promises to gradually expand the offered range. By the end ...
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News briefsAdidas moves in to Roblox
Adidas has entered another metaverse, Roblox, adding “licensed digital clothing and bespoke outfits” (UGC) to its marketplace. The brand struck a similar deal with The Sandbox exactly two years ago and is still listed as a partner on that metaverse’s YouTube page. Source: Adidas Adidas has, in ...
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News briefsPuma collabs with US upcycler, launches textile-to-textile experiment
Puma has announced a new collaboration with US upcycler Andrew Burgess and his brand Vivid Visions, launching an experimental, one-of-a-kind capsule collection. Vivid Visions was founded on repurposing old textiles to create unique designs that have been endorsed and featured by NBA icons (Jayson Tatum) and US rappers (A Boogie ...
