Marketing – Page 6
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News briefsPuma is expanding its Re:Fibre textile-to-textile recycling technology
Puma has announced that it has scaled up its textile recycling innovation Re:Fibre and replace recycled polyester with its Re:Fibre technology in all Puma soccer kits for clubs and associations from 2024. Since the launch of the pilot project in 2022, where the brand produced recycled training kits for the ...
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News briefsWorld’s first parka made from biological recycling unveiled
Stella McCartney has unveiled a parka made of biorecycled polyester at COP28. The garment and the technology behind it is a result of a partnership between Protein Evolution and McCartney. Source: Stella McCartney/Protein Evolution The fashion parka is made from rigid packaging waste and industrial textile ...
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News briefsAsics works on enhancing personalization and data protection compliance
Asics has selected Boston-based pure-play customer data platform (CDP) BlueConic to reimagine how it engages with customers. The move will empower the Asics team to support a growing number of personalization projects while remaining compliant with consumer data privacy regulations around the globe. With operations across the Americas, Europe, the ...
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News briefsSalomon collaborates with Noble’s Ionic+ and 37.5 to develop new Knit Flow fabric
Salomon is expanding its running apparel offering through a partnership with Ionic+ Botanical and 37.5 to develop a new fabric technology called Knit Flow. The new fabric uses the anti-odor citric-acid formula, Ionic+ Botanical, and is the first durable plant-based formula to be registered, tested and approved by the US ...
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News briefsOrigify from Bosch protects sneakers against counterfeiters
Bosch is launching Origify, an invisible authentication solution to protect sneakers and other products against counterfeiters. Using a product-specific optical fingerprint, Origify detects luxury products along the entire product lifecycle. Contrary to physical security features, like serial numbers, barcodes, RFID, and others, Origify does not require any intervention in the ...
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News briefsAuthentic and Sakar form partnership for Reebok
Authentic Brands Group and New Jersey-based electronics company Sakar International have partnered to develop a range of sports and training equipment for Reebok. Under the partnership, Sakar International will design, manufacture and distribute Reebok-branded basketball, pickleball, baseball, soccer and football equipment, as well as electronics such as audio, tech and ...
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News briefsEileen Gu named global ambassador for 2024 Winter Youth Olympic Games
Source: IOC Chinese two-time Olympic and Youth Olympic freestyle skiing champion and record holder Eileen Gu The 20-year-old Chinese two-time Olympic and Youth Olympic freestyle skiing champion and record holder Eileen Gu will be the Global Ambassador for the 2024 Winter Youth Olympic Games (YOG) in Gangwon. ...
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News briefsUYN signs Bode Miller as brand ambassador
Italian technical sportswear brand UYN Sports has named former alpine ski racer Bode Miller as its first US brand ambassador. Miller and UYN will work together to create the Bode Miller Signature Baselayer Collection for men and women. This exclusive line of Natyon 3.0 baselayers is made with 40 percent ...
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News briefsRossignol supports promoting more diversity with limited edition ski model
Source: Business Wire Rossignol launches limited-edition ski to support increased diversity in the outdoors. French ski manufacturer Rossignol announced its new charitable ski initiative in the US in partnership with the Share Winter Foundation and renowned contemporary artist Ya La’ford. For over a year, Rossignol and Share ...
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News briefsChampion introduces synthetics that act like naturals on the environment
Source: Champion Champion Athleticwear has launched Eco Future Reverse Weave with CiCLO technology, a patented solution that enables synthetic textiles to behave like natural fibers in the environment. More than 60 percent of today’s textiles are made from synthetic, plastic-based fibers such as polyester and nylon, which ...
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ArticlePuma turns sneakers into compost
Source: Puma The experimental Re:Suede sneaker After announcing the Re:Suede experiment in 2021, Puma has now reported back and shown that turning the experimental version of its classic Suede sneaker into compost can be done under certain customized industrial conditions. Two years ago, Puma produced 500 pairs ...
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News briefsKappa partners with the iconic 24 Hours of Le Mans
Italian sportswear brand Kappa has unveiled a new partnership with the Automobile Club de l’Ouest (ACO), the French organizers of the iconic 24 Hours of Le Mans. The new three-year deal, starting in 2024, will see Kappa as the Official Sportswear Dresser of the event. The contract was negotiated by ...
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News briefsNorwegian Supreme Court rejects appeal: Rottefella wins patent dispute
Source: Rottefella Torstein Myklebostad, CEO of Rottefella After Rottefella was victorious last summer in a patent lawsuit against Amer Sports and its Salomon and Atomic brands, the Norwegian Supreme Court has now rejected Amer’s appeal, bringing the long-standing patent dispute over an adjustable cross-country ski binding system ...
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News briefsPolygiene introduces new plant-based StayFreshBIO
The Polygiene Group will launch a plant-based antimicrobial technology for the textile market at ISPO Munich 2023. The technology is based on a 100 percent bio-based active ingredient derived from plant substances. It complements Polygiene’s current silver-based solution and is in line with the movement in certain regions looking for ...
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News briefsEssilorLuxottica secures Moncler eyewear license
EssilorLuxottica and Moncler have announced the signature of an exclusive licensing agreement for the design, production and global distribution of Moncler-branded eyewear, including eyeglasses and sunglasses. The agreement will be in effect from January 2024 until December 2028 with an automatic renewal option for five more years, and the first ...
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News briefsNike and Football Australia announce 10-year contract extension
Nike and Football Australia have announced a ten-year partnership extension to push their relationship into a third decade. Football Australia, headquartered in Sydney, is Australia’s governing body of association football, futsal and beach soccer. Nike will continue to be the official apparel partner for all Australian national teams, including the ...
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News briefsJ.Lindeberg introduces its first golf shoe range
Swedish sports and fashion brand J.Lindeberg is launching the new Vent 500, the company’s inaugural golf shoe range. The Vent 500 features a water-resistant upper and taped seams for waterproof integrity. The new lightweight golf shoe also boasts a TPU outsole for optimal traction and an Ortholite insole for enhanced ...
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News briefsNew zipper from YKK designed for recycling compatibility
YKK has launched a new water-repellent zipper designed to work in circular systems. The DynaPel zipper uses GTT Empel technology to eliminate the need for a polyurethane (PU) film and is thus designed to be compatible with garment recycling systems. Conventional chemical and mechanical garment recycling systems cannot process the ...
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News briefsFoot Locker announces new partnership with NBA
The American National Basketball Association (NBA) and Foot Locker have announced a multi-year partnership, making the footwear and apparel retailer an official league marketing partner in the US. The NBA and Foot Locker have a longstanding tradition of celebrating the culture, passion, and excitement of the game, with a partnership ...
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News briefsBritish brand launches modesty athletic wear range
London based brand Lanuuk, which has previously specialized in modesty swimwear – be it for cultural, religious, medical or body conscious reasons – has launched its first athletic collection. The capsule is designed with modesty and ease of movement in mind, with a focus on creating easy-to-wear styles in flattering ...
