Bosch is launching Origify, an invisible authentication solution to protect sneakers and other products against counterfeiters. Using a product-specific optical fingerprint, Origify detects luxury products along the entire product lifecycle. Contrary to physical security features, like serial numbers, barcodes, RFID, and others, Origify does not require any intervention in the products, marking, or the attachment of NFC chips. It is invisible to the human eye and does not interfere with a product’s design. Physical security features sooner or later can be copied or manipulated by counterfeiters, explained Bosch. The company claims that the new solution can authenticate almost any product type with a sufficiently random surface structure.
Once registered, products can be checked in a few seconds with a suitable smartphone, the Origify app, or a manufacturer app connected to the Origify database. For a pair of shoes, for example, the app provides a mask of the area to be photographed. If the cell phone is aligned accordingly, the Origify technology can rapidly compare whether the features correspond to the data record stored during production, namely the product’s authenticity. The core of the technology is an optical system that records unique distinguishing features that are invisible to the human eye, converts them into a data set that cannot be manipulated and thus enables the identification and traceability of a product via an app. The solution can be integrated at the production level, at a point of sale or in service. The app functionalities can be integrated into existing manufacturer apps for retailers or end customers via a dedicated software development kit.
