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ArticleLululemon pursues twin-track Europe growth
New stores from Vienna to Bucharest and an exclusive Zalando launch show where Lululemon is pursuing growth in Europe.
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News briefsAuthentic Brands widens Luzern ecommerce partnership
Reebok’s marketplace partner now serves Authentic’s full European brand-operator network, from Amazon to TikTok Shop.
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PDF NewsletterSGI Europe Executive Edition: Vol 37 - 23+24
Acushnet lifts full-year guidance, tariff refunds boosting Q2 | Amer Sports raises guidance again on Wilson swing | H1 2026: ANTA brand stalls as portfolio brands take over | Asics raises full-year guidance as SportStyle boom accelerates | Brooks running posts record growth driven by EMEA surge | Q2 2026: golf supplies 88% of Misto profit | Li Ning’s H1 growth trails its full year target | Mizuno starts year with record quarter on five growth pillars | Why On keeps outpacing the sportswear industry | Saucony powers Xtep’s growth as core brand slows | Under Armour faces tougher competition as outlook is cut | Volatile orders are putting pressure on Yue Yuen’s production | Wolverine raises outlook despite tariff pressure on margins | 361 Degrees H1 2026 revenue up 8% | Foot Locker drag forces DICK’S to reset FY guidance | North America now JD Sports’ weak link
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News briefsKickz names basketball retail veteran general manager
Kickz names Marijn van Dommelen general manager | SGIE
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ArticleRunning brands bet on Europe to win the DTC race
On, HOKA and New Balance lead a wider field, including Asics and Saucony, investing in Europe’s community-led retail boom.
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News briefsZalando delivers strong profit increases in Q2 2026
Zalando delivered a strong second quarter, with GMV climbing 20.7 percent to €4.9 billion and active customers hitting a record 62.5 million, as the About You integration and accelerating AI deployment underpin both top-line momentum and margin expansion across B2C and B2B.
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C-Suite InterviewTrusTrace’s cofounder Rajan on the cost of compliance
Hrishikesh Rajan, co-founder and chief growth officer at TrusTrace, in conversation with SGI Europe.
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ArticleMessi and Adidas: 20 Years to El Último Tango
As Argentina returns to the World Cup final, Adidas and Messi celebrate a partnership two decades in the making.
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News briefsOn splits leadership Olsen built, hands to two chiefs
The commercial function Britt Olsen built from scratch is being split, with an APAC veteran and a Ralph Lauren alum stepping in.
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ArticleShoptalk Europe 2026 wrap-up: AI and agentic commerce
The Barcelona event drew 4,500 leaders. Key takeaways on AI adoption, consumer trust and discovery-led commerce.