• Columbia’s bold brand relaunch: Connecting with new audiences while honoring Its roots
    C-Suite Interview

    Columbia’s bold brand relaunch: Connecting with new audiences while honoring Its roots

    2025-12-04T07:23:00Z

    Columbia has completed a comprehensive brand relaunch featuring a humorous campaign approach that returns to the company’s 1980s roots while targeting younger consumers in an increasingly competitive outdoor market. In this interview, Romain Cancilleri-Michy, Senior Brand Marketing Manager Europe at Columbia, explains how the company and modern consumers understand outdoor today and how it is positioning itself for long-term growth in a highly competitive market.

  • Footasylum taps Mad Agency for Germany and Austria expansion
    Article

    Footasylum taps Mad Agency for Germany and Austria expansion

    2025-11-12T07:25:00Z

    Footasylum has appointed Cologne-based Mad Agency as its exclusive sales partner to grow distribution of its private labels in Germany and Austria as of this month.

  • Allbirds lowers FY2025 outlook
    Article

    Allbirds lowers FY2025 outlook

    2025-11-09T19:02:00Z

    Allbirds has reported a 25 percent year-on-year decline in Q3 2025 revenue and lowered its full-year outlook as it refocuses operations.

  • Zalando strengthens Sports Focus
    Article

    Zalando strengthens Sports Focus

    2025-11-07T06:51:00Z

    Zalando’s Q3 results confirm its transformation into a multi-specialist lifestyle platform, with sports and athleisure driving growth alongside Nike, Adidas and On.

  • Zalando becomes DFB’s main partner
    Article

    Zalando becomes DFB’s main partner

    2025-11-07T06:49:00Z

    Zalando becomes main partner of the German Football Association, connecting fashion, lifestyle and the sports-lifestyle crossover.

  • SGI Europe Executive Edition: Vol 36 - 44+45
    PDF Newsletter

    SGI Europe Executive Edition: Vol 36 - 44+45

    2025-11-06T06:25:00Z

    The 20 biggest sports retailers in Europe: Performance and trends | Executive pay rebounds across vendors in 2024 | Brooks Running posts ninth consecutive quarter of double-digit growth | Berkshire Hathaway up 33% as Brooks Running extends growth streak | Adidas crushes records with €6.6bn in Q3 sales – we go behind the numbers | Saucony and Merrell keep Wolverine on track for growth in Q3 | Moncler 9M 2025: DTC growth offsets Europe weakness | Garmin raises 2025 outlook as fitness momentum offsets outdoor decline | Profit slumps: Columbia struggles with US weakness and costs | VF Corp. exceeds Q2 FY26 expectations with strong core brands | Fenix Outdoor returns to profit as brands drive Q3 recovery | ISPO to move to Amsterdam in 2026 under new joint venture | Anta opens first Paris store, marking its entry into France | Zoot Sports acquires Tailwind Brands to accelerate European growth | WFSGI joins global coalition to tackle child-inactivity crisis

  • Zalando names Anna Dimitrova new CFO
    News briefs

    Zalando names Anna Dimitrova new CFO

    2025-10-29T17:21:00Z

    Zalando has appointed Anna Dimitrova to succeed Dr. Sandra Dembeck as Chief Financial Officer on Jan. 1, 2026, the Berlin-based fashion and lifestyle platform announced.

  • SGI Europe Executive Edition: Vol 36 - 42+43
    PDF Newsletter

    SGI Europe Executive Edition: Vol 36 - 42+43

    2025-10-23T09:54:00Z

    FESI: ‘Our members are committed to staying the course’ | Global athletic apparel market shows sluggish growth amid regional contrasts in 2024 | Global sports equipment market rebounds 1.8% in 2024 | Melissa Kaar: ‘Regardless of race, gender identity, sexual orientation, ability – there is a place for everyone in sport’ | Tracking the next stride of Germany’s performance running market 2025 | Sneaker & sports apparel giants lag in digital performance | The fashion industry’s illegal practice of resale price maintenance | US tariffs hit Sri Lanka apparel, World Bank warns | Garment factory fire in Bangladesh claims at least 16 lives | European textile coalition demands mandatory circular economy policies | European Parliament calls for comprehensive European Sport Model reforms | Reebok launches Smart Ring, partners with F45 | Teen survey finds On outranks Hoka | Nike drops again in Best Global Brands ranking

  • Zalando expands AI powered discovery feed to more markets and rolls out public customer profile
    Article

    Zalando expands AI powered discovery feed to more markets and rolls out public customer profile

    2025-10-20T06:48:02.993Z

    The investments are part of Zalando’s Ecosystem strategy.

  • IRX 2025 positions Amsterdam as a key meeting point for the running industry
    Article

    IRX 2025 positions Amsterdam as a key meeting point for the running industry

    2025-10-14T06:15:00ZSponsored by

    Shirry Liram explains how IRX 2025 in Amsterdam wants to shape the future of running by connecting the people and ideas moving the industry forward.