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PDF NewsletterSGI Europe Executive Edition: Vol 37 - 5+6
Asics acquires US race platforms through its subsidiary Race Roster | Largest sports-buyout fund yet closes at $1.2bn | Peloton cuts 11% of workforce as fitness sector contraction continues | Zalando and retail partners launch unified HREDD reporting tools | Mizuno achieves record nine-month sales as workwear, football and running drive growth | Under Armour reports 5% sales drop as North America offsets EMEA | Brooks Running accelerates China growth with 245% jump as global sales rise 16% in 2025 | Columbia Sportswear delivers modest growth, still struggles in US | Empowering athlete storytelling for a new generation of Olympians and Paralympians | Startups to watch in 2026: How LifeLabs is democratizing smart fabrics via the golf course | Brooks Running appoints Claire Wood as VP, Footwear Product Strategy | Puma creates separate business unit for training category | Canada Goose appoints Patrick Bourke as president of North America
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ArticleZalando leads retailer initiative on due diligence data
Eight retailers and two industry bodies streamline human rights reporting with standardized questionnaire and free digital infrastructure.
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ArticleTradebyte e-commerce report: Sports outpaces fashion
New data from Tradebyte’s brand network shows sporting goods gaining ground as return pressures and dupe culture reshape European e-commerce.
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ArticleGoogle launches agentic AI shopping protocol
Tech giant unveils open standard for AI-driven commerce with backing from major retailers including Target, Walmart, Shopify and Etsy.
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ArticleRunning shoes in 2025: more cushioned than ever
The sports shoe market swapped race-day fireworks for weekday miles. Gen Z embraced max-cushioned shoes for walking, running and commuting.
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C-Suite InterviewSport 2000 CEOs on AI in retail
Sport 2000’s CEOs Margit Gosau and Irina Andorfer discuss how AI assistants are shifting retail from search-based discovery to conversation-driven commerce.
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ArticleAuthentic Brands bets big on TikTok Shop expansion
Authentic Brands Group selects Pattern to manage TikTok Shop and optimize marketplace operations for 50+ global brands.
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C-Suite InterviewColumbia’s bold brand relaunch: Connecting with new audiences while honoring Its roots
Columbia has relaunched its brand with a humorous campaign rooted in its 1980s heritage. Romain Cancilleri-Michy, Senior Brand Marketing Manager Europe at Columbia, discusses how the company and modern consumers view the outdoors and its strategy for long-term growth.
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ArticleFootasylum taps Mad Agency for Germany and Austria expansion
Footasylum has appointed Cologne-based Mad Agency as its exclusive sales partner to grow distribution of its private labels in Germany and Austria as of this month.
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ArticleAllbirds lowers FY2025 outlook
Allbirds has reported a 25 percent year-on-year decline in Q3 2025 revenue and lowered its full-year outlook as it refocuses operations.
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