• Google launches agentic AI shopping protocol
    Article

    Google launches agentic AI shopping protocol

    2026-01-12T17:14:00Z

     Tech giant unveils open standard for AI-driven commerce with backing from major retailers including Target, Walmart, Shopify and Etsy.

  • Running shoes in 2025: more cushioned than ever
    Article

    Running shoes in 2025: more cushioned than ever

    2025-12-20T14:50:00Z

    The sports shoe market swapped race-day fireworks for weekday miles. Gen Z embraced max-cushioned shoes for walking, running and commuting.

  • Sport 2000 CEOs on AI in retail
    C-Suite Interview

    Sport 2000 CEOs on AI in retail

    2025-12-16T17:22:00Z

    Sport 2000’s CEOs Margit Gosau and Irina Andorfer discuss how AI assistants are shifting retail from search-based discovery to conversation-driven commerce.

  • Authentic Brands bets big on TikTok Shop expansion
    Article

    Authentic Brands bets big on TikTok Shop expansion

    2025-12-11T20:56:00Z

    Authentic Brands Group selects Pattern to manage TikTok Shop and optimize marketplace operations for 50+ global brands.

  • Columbia’s bold brand relaunch: Connecting with new audiences while honoring Its roots
    C-Suite Interview

    Columbia’s bold brand relaunch: Connecting with new audiences while honoring Its roots

    2025-12-04T07:23:00Z

    Columbia has completed a comprehensive brand relaunch featuring a humorous campaign approach that returns to the company’s 1980s roots while targeting younger consumers in an increasingly competitive outdoor market. In this interview, Romain Cancilleri-Michy, Senior Brand Marketing Manager Europe at Columbia, explains how the company and modern consumers understand outdoor today and how it is positioning itself for long-term growth in a highly competitive market.

  • Footasylum taps Mad Agency for Germany and Austria expansion
    Article

    Footasylum taps Mad Agency for Germany and Austria expansion

    2025-11-12T07:25:00Z

    Footasylum has appointed Cologne-based Mad Agency as its exclusive sales partner to grow distribution of its private labels in Germany and Austria as of this month.

  • Allbirds lowers FY2025 outlook
    Article

    Allbirds lowers FY2025 outlook

    2025-11-09T19:02:00Z

    Allbirds has reported a 25 percent year-on-year decline in Q3 2025 revenue and lowered its full-year outlook as it refocuses operations.

  • Zalando strengthens Sports Focus
    Article

    Zalando strengthens Sports Focus

    2025-11-07T06:51:00Z

    Zalando’s Q3 results confirm its transformation into a multi-specialist lifestyle platform, with sports and athleisure driving growth alongside Nike, Adidas and On.

  • Zalando becomes DFB’s main partner
    Article

    Zalando becomes DFB’s main partner

    2025-11-07T06:49:00Z

    Zalando becomes main partner of the German Football Association, connecting fashion, lifestyle and the sports-lifestyle crossover.

  • SGI Europe Executive Edition: Vol 36 - 44+45
    PDF Newsletter

    SGI Europe Executive Edition: Vol 36 - 44+45

    2025-11-06T06:25:00Z

    The 20 biggest sports retailers in Europe: Performance and trends | Executive pay rebounds across vendors in 2024 | Brooks Running posts ninth consecutive quarter of double-digit growth | Berkshire Hathaway up 33% as Brooks Running extends growth streak | Adidas crushes records with €6.6bn in Q3 sales – we go behind the numbers | Saucony and Merrell keep Wolverine on track for growth in Q3 | Moncler 9M 2025: DTC growth offsets Europe weakness | Garmin raises 2025 outlook as fitness momentum offsets outdoor decline | Profit slumps: Columbia struggles with US weakness and costs | VF Corp. exceeds Q2 FY26 expectations with strong core brands | Fenix Outdoor returns to profit as brands drive Q3 recovery | ISPO to move to Amsterdam in 2026 under new joint venture | Anta opens first Paris store, marking its entry into France | Zoot Sports acquires Tailwind Brands to accelerate European growth | WFSGI joins global coalition to tackle child-inactivity crisis