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ArticlePUMA’s biggest World Cup kit roster in 20 years
The Herzogenaurach brand holds the deepest African kit portfolio at the tournament.
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ArticleLi-Ning signs Curry. The game changes. Our analysis.
A $400m+ deal with Stephen Curry caps a multi-year push by Li-Ning to break out of China. Here’s what the strategy actually looks like.
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News briefsHainan duty-free partners with Lululemon
The Hainan duty-free retailer is expanding a sports portfolio that now includes Lululemon, Salomon, Under Armour, adidas and Nike.
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ArticleMeet the challenger: Maia Active
Anta-backed and rebuilt under new leadership, the Chinese yoga wear brand has restructured its retail model and product line to displace Lululemon.
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Case StudyANTA Sports: The making of a global multi-brand machine
From a Fujian shoe factory to a global conglomerate: how ANTA built a portfolio that now rivals Nike and adidas, and how it runs it.
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ArticleMisto Holdings lifts Q1 operating profit 19%
Greater China double-digit growth and a sharpened lifestyle lineup are remaking FILA’s geographic mix – even as the US business retreats.
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ArticleWatch now: Can Anta help Puma win in China again?
Watch the exclusive webinar with China’s latest e-commerce data.
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ArticleGeopolitics opens India’s door to Anta
The Fujian-based group plans 10 stores by March 2027, positioning Anta in India’s premium sportswear segment as bilateral tensions ease.
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News briefs5 takeaways from Li Ning’s Q1 2026
Li Ning’s Q1 adult retail growth landed at the bottom of analyst forecasts, sending Hong Kong shares 3.7% lower on Thursday.
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ArticleAnta Q1: seasonal lift amid structural challenges
Anta’s portfolio posts a Q1 rebound, but analysts flag March deceleration and structural weakness in China’s mass-market sporting goods.