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ArticleAsics and Decathlon expand running business in India
Decathlon wants to keep beginners as they upgrade; Asics sells expertise to committed runners
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News briefsAsics opens University of Michigan research lab
The Ann Arbor lab hosts six faculty-led projects under a $25 million commitment; Asics expects findings to inform products from 2028.
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News briefsFP Movement names ex-Nike Kylee Clarke marketing head
The activewear label creates a global marketing role as revenue rises 26% and it plans to grow in Europe.
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News briefsSenna brand takes its legacy into everyday wear with Zara
Ducati, McLaren and TAG Heuer already partner with the brand; fashion targets people who know Senna from screens and photos.
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ArticleSportsShoes.com launches AI gait analysis with Ochy
The free tool rates running technique from a short phone clip, covering hips, knees and symmetry as well as footstrike.
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PDF NewsletterSGI Europe Executive Edition: Vol 37 - 27+28
Intersport Austria grows as rivals exit and eyes Hervis stores | Nike’s new CFO expects sales to fall faster, with China weaker still | In Shanghai, adidas CEO says China plan rests on local decisions | Li-Ning signs a federation, opens a flagship, wraps a Curry tour | Anta closes PUMA deal as largest shareholder, no takeover planned | Hyrox co-founders back Xenom in partnership aspiring to make fitness the world’s largest sport | Misto Holdings after the FILA rename: case study | Fashion for Good launches recycled cotton Reloop Matrix project | Circular sportswear: matching construction to recovery | Textile recycling: The next challenge is scaling up | Textile recycling initiative ReHubs: “The industry is caught in a supply-demand deadlock” | PUMA leans on Rosé and K-pop fandom to power its transformation | Salomon launches new XT capsule and new colors with FP Movement | The challenger and the giant: Distance and Asics launch a collection | Head relaunches the Prestige line with iPrestige MP 2.0 and MP Limited | Skechers launches first super shoe, AERO Elite, for 5K to marathon
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ArticleLiving wage pledges outpace proof in sports: report
Clean Clothes Campaign checks what brands, including in sports apparel, claim and disclose on living wages and supply chains.
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ArticleThe challenger meets the giant: Distance and Asics
ASICS and French retailer Distance launch a first collection inspired by Iten, Kenya, where Distance runs a social enterprise.
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News briefsNike names Michael Hunter head of Nike Japan
Hunter led Nike Canada for four years and spent five earlier years in Tokyo as senior director for marketplace partners.
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AnalysisMarket Analysis: Global athletic apparel market grows 7% in 2025
Global branded sports apparel sales grew 7.0 percent to $130.3 billion in 2025, the fastest pace since the 2021 rebound.
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