- Save article
ArticleWinter Games 2026: Who wears what?
From Moncler’s return to Lululemon’s accessible design and less restrictive Olympic branding rules, the Winter Games showcase a new era of Olympic branding and team apparel.
- Save article
ArticleAdidas, Nike, UA get floors to themselves at El Corte Inglés, Puerta del Sol
Spanish retailer dedicates entire building to sportswear, with major brands getting dedicated floors and expanded sneaker selection.
- Save article
ArticleNike, Mizuno lead StockX resale growth in 2025
Mizuno leads sporting goods resale growth at 124 percent as nearly 200 brands hit record sales on StockX in 2025, signaling shifts in athletic market.
- Save article
ArticleAgilitas Sports launches India’s first big-box store
Vertically integrated sportswear company Agilitas Sports opened its first 34,000-square-foot SportsYard store in Bengaluru on Jan. 7.
- Save article
ArticleAmerican tennis star signs multi-year deal with ASICS
World no. 15 Emma Navarro partners with ASICS in a multi-year deal
- Save article
ArticleASICS opens Onitsuka Tiger factory in Japan
Japanese sporting goods maker doubles down on its fastest-growing brand with new facility combining production, tourism and technical showcase.
- Save article
PDF NewsletterSGI Europe Executive Edition: Vol 37 - 1+2
Analysis: 2025 sporting goods stocks drop 14% in worst year since 2022 | The activist reckoning: shareholder pressure reshaped sporting goods in 2025 | Anta Sports reportedly offers for Pinault family’s 29% Puma stake | Fairfax Financial acquires 22% stake in Under Armour | Japan trader Marubeni acquires Gola owner Jacobson Group to scale lifestyle platform | JD Sports enables direct purchases through AI platforms in US market | Google launches Universal Commerce Protocol for agentic AI shopping | Puma appoints Anne Putz as Senior Director of Corporate Communications | Puma appoints Nadia Kokni as Vice President Global Brand Marketing | Alo taps ex-Dior executive to lead global push | Canada Goose appoints Daniel Binder to lead Asia-Pacific expansion | New Balance appoints former Frasers Group exec as EMEA sales VP | Campaign spotlight | ‘Can’t return it, won’t quit it’: Decathlon flips retail logic to fight fitness failure | ASICS launches ‘Move Your Body, Move Your Mind’ campaign with reimagined ‘Good Vibrations’
- Save article
AnalysisQ3 2025 Scorecard: Sporting goods winners & losers
SGIE Q3 2025 scorecard: 47 sporting goods companies tracked by sales and profits reveal uneven growth, with smaller firms outpacing larger competitors.
- Save article
ArticleNew Balance names ex-Frasers exec EMEA sales VP
Ger Wright, who led Frasers Group’s sports division, joins New Balance to drive European expansion and capitalize on brand momentum.
- Save article
ArticleASICS launches global ‘Move Your Body, Move Your Mind’ campaign
ASICS unveils global campaign linking movement to mental wellbeing, featuring reimagined Beach Boys classic to reinforce 75-year founding philosophy.
Search results
Intelligence, analysis and advice for the global sporting goods industry.
- COPYRIGHT © EDM PUBLICATIONS GMBH
- Contact us
- FAQS
- Terms and Conditions
- Privacy & Cookies Policy
- Impressum
- Issues
- Topics A-Z