Sporttimyyjä, the leading trade magazine for the sporting goods business in Finland, estimates that the market grew by 5.4 percent to €1,115.9 million in 2010. Kesko's Intersport and Kesport stores continued to lead the market with a combined turnover of €320.5 million, followed by Prisma with €128.0 million and Sportia with €78.2 million.

However, among the major chains, Stadium's stores in Finland recorded the biggest growth at 19.6 percent, rising to €47.0 million. Stockmann, a leading department store chain that is making big inroads into the Russian market, saw its sales of sporting goods rise by 14.3 percent to €27.9 million. Prisma was the only other chain that had a double-digit sales increase, at 13.7 percent.

The magazine estimates that Adidas, which was represented by Kesko in Finland until 2006, was the leading supplier in the market with sales of €38.5 million, but did not provide a comparable figure for the previous year. The second-largest player, L-Fashion Group, raised its sales in Finland by 12.8 percent to €37.1 million. Oy Sultrade came next with an 8.3 percent increase to €32.8 million, followed by Amer Sports' Finnish operations (+6.8 percent to €28.2 million) and Nike Finland (+11.0 percent to €23.2 million).