Today’s challenging environment is putting significant pressure on margin and profitability. It has never been more important or more valuable to apply a discipline and data-based approach to optimizing your company’s assortment and pricing. With this in mind, we are pleased to bring you our second EDM Expert Talk together with McKinsey & Co.
An optimized assortment and pricing can deliver a “hat-trick” of 3–5 percent revenue growth, 2-3 points in margin improvement, and with 10–20 percent fewer SKU’s.
Victor Duran, Associate Partner at McKinsey and a leader in the strategic, commercial and operational topics of the Sporting Goods industry, shares the key elements to consider and the steps you can take to optimize your assortment and pricing architecture in our latest webinar.
We also share specific examples and success stories.
This EDM Expert Talk was originally broadcast on Oct. 26 and is available to watch on demand now.
Speakers include:
- Victor Duran, Associate Partner at McKinsey
- Claudia Klingelhöfer, Moderator, EDM Publications
EDM Publication partners with McKinsey
This webinar is the second in our series of EDM Expert Talks together with McKinsey. Missed part one? Not a problem. Becoming a super winner in the sporting goods industry is also available to watch on-demand now.
The purpose and goal of SGI Europe, a publication from EDM publications, is to bring the latest news, intelligence and learnings to help Sporting Goods companies and their managers to make better decisions. To support this effort, we are happy to announce our collaboration with McKinsey & Company.
McKinsey is a leading global consulting firm with deep knowledge of the Sporting Goods Industry and, in partnership with the WFSGI, publishes the annual Sporting Goods Report.
McKinsey has developed a complete series entitled “How to become a super-winner in Sport” which covers the six key pillars every Sporting Goods company should be addressing to succeed in the coming years. Together, SGI Europe and McKinsey are proud to present this series. This second EDM Expert Talk will be followed by further webinars on each of the six pillars.
Together, we will provide you with insights, knowledge and data from the Sporting Goods and Outdoor industries in various formats including webinars, roundtables and analysis.
