C-Suite Interviews
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C-Suite InterviewCEO Richard Collier: Db has grown up
In fifteen years, Db has grown from a start up that wanted to make cool but practical ski products into a premium luggage company. We talked to CEO Richard Collier.
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C-Suite InterviewIrina Andorfer, Sport 2000 Austria: "As a retailer, I have to earn my USP"
Irina Andorfer talks about the transformation of Sport 2000 Austria and explains why listening and understanding are not enough for her first 100 days as CEO of Sport 2000 Austria.
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C-Suite InterviewWFSGI CEO Emma Zwiebler: “We are focused on unlocking the potential in the industry”
Emma Zwiebler reflects on her first year as CEO of WFSGI.
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C-Suite InterviewAfter the Olympic fameness of Cybershape – racquet expert Stiga goes west
One sports product stood out at the Paris Olympics despite its modest size. The octagonal racquet Cybershape put the 80-year-old Swedish family business STIGA Sports back on the world map. Now, the venerable company is looking to capitalize on its success and break into the lucrative US racquet market. In three years, the goal is to triple sales of STIGA Sports products in the US. In addition, an upcoming IPO is looming for the venerable family business.
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C-Suite InterviewMargit Gosau, Sport 2000: There’s a modest resurgence of the traditional sports retailer
What is the current state of the sports retail sector, and what are retailers’ expectations for the year 2025? Margit Gosau, provides her point of view.
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C-Suite InterviewCraft’s CEO: ‘In five years we will double our turnover to €350 million’
Swedish Craft has really good momentum. The company, which 25 years ago was best known for its blue and black underwear, now has a turnover of SEK 2 billion (€175m) and is a recognized brand in running, cross-country skiing and cycling. With CEO Stefan Persson at the helm, the goals are set high: in five years, turnover is expected to double.
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C-Suite InterviewArena CEO Peter Graschi: “I am sure that swimming is becoming more and more popular”
We spoke to Peter Graschi about the importance of major sporting events, what this means for the marketing, his predictions for the future of swimming and his plans for sustainability.
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C-Suite InterviewNew Wave Group CEO on the company’s US plans and the desire to acquire more sports brands
New Wave Group, proprietor of Craft and Tenson, has started teamwear sales in the US. An interview with CEO Torsten Jansson.
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C-Suite InterviewHow Kevin Ross wants to increase Under Armour’s influence in Europe
Under Armour’s Senior Vice President and EMEA Managing Director talks about regional adaptions and the role of sportswear.
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C-Suite InterviewHestra goes against the grain, never better in a competitive industry
The Swedish glove manufacturer is doing better than ever. An interview with CEO Anton Magnusson.
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C-Suite InterviewHead: Fashion is playing an increasingly important role in tennis and skiing
An interview with Roman Stepek, the chief of Head’s apparel business.
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C-Suite InterviewSyre to take circular polyester to gigascale
Swedish textile recycling company Syre has big plans for the textile industry. The goal is to produce recycled polyester per year; polyester that can also be recycled an infinite number of times. The solution is the recipe of two American chemistry professors, which is now being incorporated into the first factory to be completed in the US this year.
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C-Suite InterviewPentland’s Simon Rowe: “We have a responsibility to drive change”
Pentland Brands is on a mission to get people moving. Discover how their sports brands like Speedo and Canterbury want to help 100 million people to be more active.
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C-Suite InterviewCommunity first: Why Snipes is much more than just a retailer
Dennis Schröder’s vision takes Snipes beyond retail. Discover how community engagement drives the company’s success.
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C-Suite InterviewMaria Valdes: Diversity, equity and inclusion are core values for a brand’s success
Puma’s Chief Product Officer talks in an exclusive SGI Europe interview about overcoming biases in the sporting goods industry.
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C-Suite InterviewEmpowering women in sports: Insights from Kari Traa’s GM
Discover how Kari Traa’s General Manager navigates gender equality, community-building and the empowerment of women.
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C-Suite InterviewUlrika Björk: “Appoint more women to the board of directors!”
We spoke to Polygiene-CEO Ulrika Björk. She says ”I encourage diversity, but it will never come with a cost of performance or for the sake of.”
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C-Suite InterviewSteve Evers: “We want to grow with a capital G”
Intersport International, the global sporting goods retailer, concluded the year 2023 with retail sales totaling EUR 13.7 billion.
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C-Suite InterviewSports Direct launches Outdoor concept, starting in Cardiff
Sports Direct is expanding its offerings and launching a new Outdoor concept, starting in Cardiff, the retail giant’s flagship location.
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C-Suite InterviewInterview with Kant’s VP: “The holy place is never empty”
An interview with Maxim Vinogradov, VP of Russia’s retailer Kant.
