KYX World, a new sneaker subscription platform that features a “try-before-you-buy and non-committal sneaker access model,” was launched out of Los Angeles on June 1, starting with 900 subscribers. By subscribing to the platform, users can obtain “fresh sneakers” every month and to “wear them, and then choose to keep them, buy them, or swap them out for a new pair next month.” KYX offers four levels of access, from $49 to $599 a month, based on the total number of pairs allotted per month, as well as their value. Members can opt for brand-new or lightly worn sneakers. The company states that lightly worn sneakers undergo an extensive cleaning and sanitizing process, utilizing Reshoevn8r products to bring them to a “near new’” appearance. Subscribers who do not find a particular style or size can reach out to KYX’s digital concierge. At launch, KYX was offering over 275 styles ranging in price from $200 to $2,000 on the resale market.  The platform was founded by Brian Mupo, who is also its CEO, and Steve Dorfman, after raising $1.75 million in seed funding.

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