Action Brands acquires Björn Daehli

2011-02-11T00:00:00

Action Brands, the Norwegian company that took over Skigutane in a merger last year, has now acquired BJ Sport, the skiwear company of Bjørn Dæhlie, the famous Norwegian cross-country ski champion. Synergies are envisaged with other product lines within the fast-expanding group including Kari Traa, the women's sportswear brand named ...

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