Adidas has just published its 2013 Sustainability Progress Report, where it announces that all the Sport Performance footwear newly created for 2013 used sustainable components such as environmentally-friendly materials. The report is an annual overview of the company's achievements in the sustainability domain and an update on Adidas' 2015 sustainability targets. Originally, the company had set the goal of using sustainable elements in all of its newly-created Sport Performance shoes by 2015 but it was able to achieve it two years in advance.
The Adidas group started reporting about its sustainability performance in 2000, and was the first company in the sporting goods industry to do so. This year's Progress Report, however, is said to differ from previous publications in that the company's sustainability program is now explained around the four distinct pillars of People, Product, Planet and Partnership. The new presentation should provide stakeholders with a clearer image of Adidas' actions for sustainable development.
In the People pillar, Adidas highlighted that 1,346 factory social and environmental audits took place at suppliers's factories last year. They involved management and worker interviews, reviews of factory policies, practices and documents as well as facility inspections. The company also conducted 148 training sessions and workshops.
In the Product pillar, achievements included the steady increase in the product offer integrating DryDye fabric. The company said it reached two million yards of DryDye fabric, saving 50 million liters of water. The company also announced a partnership with music star and producer Pharrell Williams and his textile company Bionic Yarn. Through this partnership, plastic debris from the oceans turned into yarn and fabric will be used in some of Williams' upcoming Adidas Originals items. Additionally, the company said it overachieved its target of using 15 percent Better Cotton by 2013, as last year the group sourced more than 23 percent of all cotton as Better Cotton.
As for the Planet pillar, four additional locations received ISO 14001 certification. Furthermore, new heel counters made out of recycled material are planned to be inserted into 110 million pairs of shoes every year. This will allow 1,500 tons of polystyrene waste to be diverted from landfills.
Finally, in the Partnership pillar, Adidas published the list of factories manufacturing products for the 2014 Fifa World Cup. Adidas is the official sponsor, licensee and outfitter of the upcoming World Cup in Brazil. The list has been published, in a spirit of transparency, since the 2006 FIFA World Cup in Germany.