Puma has just released a 121-page sustainability report, its fifth, outlining what it is doing as part of PumaVision, a program that combines its corporate social responsibility activities and initiatives. The latest report covers the period 2007-08.
In it, Puma explains PumaVision and describes its responses to the challenges it faces in supply chain operations, capacity building projects and brand collaboration initiatives. It touches on its expanding range of sustainable products, including Fair Trade footballs and apparel from the Cotton Made in Africa program. It outlines the company’s initiatives to protect the environment, and tells what it’s doing to shrink its carbon footprint and hit its target of reducing by 25 percent its energy consumption, water use and waste creation by 2010.
It also goes into the Peace One Day charity project, which strives to foster global peace.
The report was certified by TÜV Rheinland, which said that Puma has “a meaningful and adequate system to collect, measure, control and steer their sustainability activities.” It is available only online, at safe.puma.com/us/en – for environmental reasons.
Separately, Adidas has been selected to be part of the Dow Jones Sustainability Indexes for the 10th time in a row. The DJSI is the world’s first global index tracking the performance of the leading sustainability-driven companies worldwide. Adidas was considered a leader in the category of clothing, accessories and footwear for the seventh consecutive time.
The company was also “global supersector leader” for 2009-10 in the “personal and household goods” category; this is its second time in a row for this honor. Companies are chosen for the DJSI based on an analysis of corporate economic, environmental and social performance.
