Adidas Closes The Acquisition Of Reebok

2006-02-09T00:00:00

The mega-merger between Adidas-Salomon and Reebok International was completed last week, creating a giant new counterpart to Nike, with annual sales of around €9.5 billion. While some observers are afraid that the two brands will cannibalize each other in certain market segments, most of them consider the transaction to be ...

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