Adidas Creates More Business Units In Europe

Adidas has split its former Area Central into two new geographical business units in order to give more focus to the brand’s growth in Eastern Europe, as part of its “Win the Consumer” strategy. Like the Nordics unit, they will both be headed up by a general manager with full ...

Keep reading this article by becoming a member

Already an SGI Europe subscriber? Sign in here

Gated access promo

Enjoy full access to SGI Europe

To continue reading subscribe now. Your membership benefits:

  • Unlimited access to all insight, exclusive analysis, data and statistics on sgieurope.com available 24h online, when it best suits your time
  • Our executive edition of SGI Europe (Regular PDF format or E-Format) - the must-read for all decision-makers in the industry
  • Weekly E-mail Briefing from the Chief Editor with the lastest analysis and most important industry developments
  • Daily analysis and E-mail update
  • Case studies and best practices on business challenges
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry
  • Personal library to save articles and track your key content

SUBSCRIBE NOW  
for just 49€/month

Alternatively, try SGI Europe for 1€ for 30 days START YOUR 30-Day TRIAL NOW   

________________

If you are interested in a Team or Corporate subscription, click here to find out more