Adidas Integrates Reebok Further In Europe, Elevating Roland Auschel

To speed up Reebok’s recovery and expansion in Europe, Adidas executives will take the brand’s management into their own hands. Roland Auschel, in charge of EMEA markets for the Adidas brand, took up the same position at Reebok at the beginning of this month. The general objective behind the move ...

SIGN-IN if you are already a subscriber of SGI Europe - or Register a free account

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

For team or company-wide subscriptions and enquiries see our corporate membership page.