Adidas Will Keep Reebok As A Performance Brand

The Adidas and Reebok brands will be treated like two brothers who compete against each other, retaining a similar position in the market while specializing in different sports, said Robert Langstaff, freshly minted president of Adidas America, at an industry forum animated by John Shanley during the WSA footwear show ...

Already an SGI Europe subscriber? Sign in here

Gated access promo

It’s time to get you onboard. Subscribe today!

  • Insights you won’t find anywhere else about sporting goods brands and retailers and the sporting goods market
  • Highly trusted business information you can rely on to make important decisions
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry


To continue reading this article Register Now. If you are interested in a Team or Corporate subscription, click here to find out more