The Adidas and Reebok brands will be treated like two brothers who compete against each other, retaining a similar position in the market while specializing in different sports, said Robert Langstaff, freshly minted president of Adidas America, at an industry forum animated by John Shanley during the WSA footwear show ...
Register a free account or login to unlock 3 more articles each week
SIGN-IN if you are already a subscriber of SGI Europe.

Already a subscriber? Sign in
Ready for unlimited coverage?
Upgrade to Professional or Premium for unlimited access to exclusive reports,
C-suite interviews, market analysis, and industry-wide research—with team licensing included.
Already registered? Sign in here