Sports licensed apparel, which is not the same thing as team replicas, has been a big business in the U.S. for many years, but it is a relatively novel concept in Europe. Andrew Ronnie, a 43-year-old former executive of Ellesse who turned Diadora into a big success in the U.K., ...
Or continue reading this article by registering now. For team or company-wide subscriptions and enquiries see our corporate membership page.