Asics And New Balance Follow In Icebug’S Footsteps With Spiked Running Shoes

2006-03-21T00:00:00

An entirely new segment is emerging in the running market, in the shape of spiked shoes that are intended to run on ice. It was pioneered by Icebug, a small Swedish company, but ASICS and New Balance are both entering the fray this year, lending more support to its unique ...

SGIE Professional

Know what matters. And why

SGIE Professional gives you the analysis behind the news, what a move means for the market and what to watch next.

Try SGIE Professional

30 days for €1

Full Professional access for your first 30 days.

Start Your 30-Day Trial for €1

Single-user access for new subscribers

Access for Your Company

Need access for your team?

Give your organisation the right level of SGIE intelligence, from daily market coverage to deeper analysis and data.

Explore Subscriptions

Not ready to subscribe?

Get our free Daily Digest straight to your inbox.

Get the Daily Digest