The management of Le Coq Sportif predicts that its sales will double for the full financial year, as it ended the first nine months of its financial year with a sales jump of 74 percent to €33.7 million. The brand’s revival in France, with a witty campaign around the Rugby World Cup, has enabled Le Coq to multiply its sales six-fold in its home country, and to roughly double them in Italy.
Full-year revenues should reach between €46 and €49 million, and including sales by licensees the brand’s total wholesale equivalent should amount to about €150 million. However, the rise came at a cost. Intense investments for the re-launch of the brand have widened the French company’s net loss to about €7.7 million in the year to date. Airesis, the Swiss holding company that controls Le Coq, expects its losses to reach between €9.5 million and €10.5 million for the full year.
Meanwhile, sales at Boards & More, the board sports group that belongs to the same holding company, has seen its net loss narrow to about €1 million for the third quarter, due to sharp cost reductions. For the full year, the losses of the division should reach between €1 million and €2 million and its sales should dwindle by about 16 percent, declining to between €36 million and €38 million, mainly due to the sale of the F2 brand. Excluding F2, the board sports company’s sales were roughly stagnant, and Airesis indicates that it has achieved financial autonomy.
