All Crocs articles
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News briefsHeydude opens German online shop
Shoe brand Heydude, which belongs to Crocs, has announced the launch of its own online shop for the German market. The brand is already available in nearly 1,500 shops in Germany. Starting in May, it will also be available via Berlin-based e-tailer Zalando. Earlier this year, Heydude announced an aggressive ...
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ArticleCrocs brand kicks off 2024 with momentum, $5 billion sales target not until later
The Crocs brand has started 2024 “with momentum” after sales in 2023 jumped by 14 percent to $3.0 billion, but management now expects it will take a bit longer to reach a $5.0 billion 2026 sales target unveiled in 2021. “I don’t think it’s realistic to achieve the $5 billion ...
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News briefsCrocs launches chunky sneaker
What is Crocs? If you ask the average person, it’s a soft-material clog, perfect for various adventures, whether it’s to the gym, grocery store or garden. But Crocs have no ambitions to be pigeonholed. Over the past 12 months, the company has released everything from everyday clogs ...
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News briefsCrocs launches trail-ready hiking clog
Crocs has introduced a new shoe geared towards more rugged adventures. Dubbed the Crocs Quick Trail, this new footwear offering is an upgraded version of the brand’s Classic Clog, a familiar sight for many. While not entirely new, the shoe once existed in an extremely limited edition. With the trend ...
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ArticleStockX reveals the most traded and fastest growing brands
StockX’s annual report entitled “Big Facts: Current Culture Index” was released on Jan. 17 and shows the most traded and fastest growing brands on the platform over the past year, including Asics, Ugg and Arc’teryx. The resale platform reached major milestones in 2023, surpassing 50 million lifetime trades, 15 million ...
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ArticleCrocs expects record revenues, raises FY guidance
Crocs Inc. now expects to post record 2023 revenues of approximately $3.95 billion, representing more than 11 percent growth year-over-year, compared with a previous guidance of a 10 to 11 percent increase. “2023 was a strong year for Crocs, Inc. that culminated in a successful holiday season with market share ...
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ArticleLatest StockX report gives an insight into what sneakerheads want
Sneaker resale platform StockX has unveiled its latest annual Big Facts: 2023 Trends report, giving an insight into what’s popular in the sneaker market this year. Retro Adidas styles and character-inspired Crocs are among the best-performing trends.
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ArticleThe Footwear Collective seeks to drive industry’s transformation towards circularity
Athletic and outdoor footwear brands Brooks Running, New Balance, On, Vibram, Crocs and Ecco, along with US lifestyle brand Reformation and US retailer Target, have partnered with EarthDNA to launch The Footwear Collective (TFC), a non-profit initiative dedicated to uniting the global footwear industry to accelerate the ...
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ArticleCrocs taking steps to reset Heydude business
There will be some immediate pain, largely negative wholesale growth in Q4, as Crocs takes additional steps to shore up the fortunes of its Heydude business. Those efforts are focused on distribution clean-up, greater segmentation by distribution channel coupled with stronger control of digital pricing, and the ...
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News briefsCrocs launches Retail Takeback pilot program
Crocs has launched a Retail Takeback Pilot Program in the U.S., to donate or recycle old shoes. Under the program, consumers can bring old Crocs shoes, in any condition, back to all of the brand’s retail stores in 10 states: Colorado, Georgia, Illinois, Michigan, Massachusetts, Minnesota, Ohio, Pennsylvania, Virginia and ...
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News briefs"Crocs but tall": Now offering cowboy boots
Source: Crocs Crocs has kicked off “Croctober” with month-long festivities dedicated to the passionate, universal fan base proudly known as “Croc Nation.” This Croctober will feature one of the most requested Crocs footwear designs in the brand’s history – the Crocs Classic Cowboy Boot. “For years, the ...
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AnalysisAnalysis: The top sporting goods industry performers by sales and profits in Q2 2023
Facing difficult year-over-year comparisons in many cases, 2/3 of entrants reported lower sales from Q2 2022. Find out more with our scorecard.
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ArticleFoot Locker committed to Lace Up strategy despite current challenges
Faced with persistent store traffic and conversion challenges, a promotional landscape, and an 11 percent year-over-year increase in inventories, Foot Locker has lowered its financial outlook for the remainder of the FY and paused its dividend for shareholders as it works to get better positioned for the upcoming holiday season ...
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ArticleThree running brands take top spots in StockX sneaker trades so far this year
Resale platform StockX has released its latest trend report, Big Facts: Brands Making Moves, identifying the fastest-growing brands across its sneakers, shoes, apparel, accessories, and collectibles categories. A total of 25 brands, including several big sporting goods names, made the rankings, which compare global trade data from January through July ...
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Infographics & DataYear-on-year DTC sales growth 2022
How do the 2022 DTC sales at some of the biggest sporting goods companies compare with 2020 and 2021? We have the numbers for Nike, Adidas and more.
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ArticleCrocs’ shares take hit as Heydude sales outlook tempered
Crocs Inc. generated more than $1 billion in Q2 revenues on 12 percent constant-currency growth. The company increased its annual revenue guidance on July 26 to surpass the $4 billion mark, but its share price plummeted more than 14 percent, nonetheless. By mid-afternoon, the company’s shares were on pace to ...
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Infographics & DataSales per employee 2022 at sporting goods companies
Our downloadable infographic has employee numbers and sales per employee at 25 of some of the world’s biggest sporting goods companies.
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ArticleAnalysis: Double-digit increase in sales per employee in 2022
We bring you employee numbers at the world’s biggest sporting goods companies, sales per employee, and how these compare with other industries.
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Infographics & DataSGI Sporting Goods Scorecard Q1 2023
How did Apparel, Footwear, Equipment and Retail perform in the first quarter of 2023? Our Sporting Goods Industry Scorecard has the answer.
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AnalysisThe top sporting goods industry performers by sales and profit Q1 2023
Our 2023 Q1 Scorecard includes the revenue and profit development of 48 sporting goods companies, as well as the headlines and analysis
