California-based Tennis Channel and racquet and sporting goods retailer Tennis-Point, a subsidiary of Signa Sports United (SSU), have entered into a multi-year e-commerce agreement to offer tennis fans high-quality tennis apparel, equipment and accessories. The partnership includes the launch of a white-label tennis and pickleball store at www.tennis.com and a new merchandise website at www.tennisshop.com, which launched during Roland Garros. The Paris event (May 22-June 11, 2023) is the most prestigious clay court tournament in tennis and one of the four Grand Slam tournaments.
Fans who regularly use Tennis Channel’s website to follow tournament draws, results and live and on-demand matches now have the opportunity to purchase tennis and pickleball products in an easy-to-access area tailored to the website’s design. The new e-commerce solutions greatly enhance the visitor experience and bring Tennis Channel and Tennis-Point together.
Tennis-Point’s established retail website, www.tennis-point.com, features the most popular and widely used brands by professional and recreational tennis players around the world. Tennis-Point’s expert customer support team also assists the tennis.com customers. With 14 local language e-commerce web stores and 21 physical stores, Tennis-Point employs more than 300 people worldwide who are dedicated to the advancement of tennis. Tennis-Point is the Official Racket Sports Dealer of the ATP, the Official Retail Partner of the PTR, the Official Retail Partner of the ITA, the Official Retail Partner of the Western & Southern Open and an on-site dealer at the US Open.
Tennis Channel plans to launch its own product line dedicated to the channel’s brand. The product line will be available exclusively on tennisshop.com and is expected to launch in 2024.
The partnership is a first for Tennis Channel’s parent company, Sinclair Inc, which continues to seek innovative ways to engage consumers through its passionate communities.
