The German company, which appears to have the leadership in the European golf apparel market with a share of around 8 percent, raised its consolidated turnover last year by €1 million to about €31 million. The company enjoyed similar single-digit growth both through its wholesale arm and its own retail activities.
Currently, Golfino operates 30 stores in 10 countries including factory outlets. Additionally, the brand focuses on branded shop-in-shops whose number has reached more than 500. These vary from small corners of just 8 square meters up to concession spaces of up to 60 square meters.
Coinciding with the 25th anniversary of the brand, Ignite Retail Design has developed a new look for Golfino stores that has been applied at its flagship stores in Munich, Frankfurt and Düsseldorf, whichh have moved to new locations, and the brand's golf concession in the Harrods department store in London. The streamlined, lifestyle-oriented look is due to be rolled out at department stores in Paris and Copenhagen.
The core business is still Europe, with Germany, Austria, Switzerland and the U.K. as the most important markets followed by 15 other countries. In terms of growth, however, the last year was marked by strong sales increases in the southern part of Europe.
Golfino was also pleased with its development in South Korea, where its distributor made a retail turnover of some €2 million. This performance is an encouraging sign for the brand's potential in other Asian countries, where Golfino is still in the process of searching for the right partners.
Golfino also reports on a new contract with El Corte Inglés, one of the most important retailers of golf products in Spain, starting this year.
