Gore-tex Invests Strongly On Its Brand

2007-02-09T00:00:00

W.L. Gore has no plans to expand its own range of functional sports clothing beyond the areas of cycling and running, as this could antagonize some of its licensees. However the company plans to spend €80 million on the Gore-Tex brand in marketing and POS merchandising in Europe over the ...

You’ve read your 2 free articles this month

REGISTER  today to unlock 3 more articles each week

SIGN-IN if you are already a subscriber of SGI Europe.

Gated access promo

See what industry leaders read every day

  • Curated industry intelligence  you won’t find anywhere else—selected from 500+ sources
  • Exclusive interviews, case studies, and consumer insights  on emerging markets and trends
  • Expert analysis  on corporate moves, financials, retail trends, regulation, and innovation
  • The Daily Digest —essential sporting goods news delivered every morning

 

Ready for unlimited coverage?
 Upgrade to Professional or Premium for unlimited access to exclusive reports, C-suite interviews, market analysis, and industry-wide research—with team licensing included.

COMPARE SUBSCRIPTION PLANS

Already registered? Sign-in here.