Private B2B marketplace for worldwide brands, Ghost, has raised $40 million in Series C funding. The funding was led by L Catterton, with participation from existing investors USV, Cathay Innovation, Equal Ventures, and Eniac, a private B2B marketplace for global brands to sell excess inventory to new buyers.
Ghost’s private marketplace has “over 6,000 members, including top brands and retailers in apparel, footwear, beauty and home products. The platform “connects brands with a wide range of vetted buyers to help them enter new channels and geographies.” Ghost reports that the company’s “ability to move large volumes also promises to drive higher returns.
L Catterton has made several investments in the active lifestyle space, including 2XU, Birkenstock, EGYM, Kodiak, Pinarello, Seafolly, Solidcore Fitness Studios, Taxa Outdoors and West Marine.
Since closing its Series B funding round in August 2023, Ghost has been “scaling its platform through investments in infrastructure, AI, and international expansion.”
Ghost was founded in November 2021 by Dee Murthy and Josh Kaplan to “transform the way inventory is bought and sold.” As industry veterans with experience buying and selling excess inventory, Murthy and Kaplan created an integrated platform to benefit the inventory marketplace with tools to increase profitability, speed, and brand protection.
