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Corporate
Mergers & Acquisitions
Mergers, acquisitions, divestitures, and strategic deals reshaping the sporting goods landscape—tracking consolidation trends, platform-building acquisitions, private equity and venture capital activity, corporate investments, joint ventures, and the transactions that alter competitive positioning and market dynamics.
Women’s sports brand TOGETHXR invests in Sportsish
Athlete-founded US media brand TOGETHXR acquires a stake in Sportsish, a social-first creator platform reaching 331,000 followers.
Group specializing in women’s football acquires new stake
The London-based ownership group Mercury13 now holds clubs in Italy, England and Spain, backed by Avenue Capital’s $1bn+ sports fund.
Ex-NFL players launch $150m sports fund
Terrence Murphy and Reggie Bush are betting on women’s sports and next-generation formats as the next frontier for institutional capital.
Stria Sport brings aboard NBA’s Andre Drummond
76ers center Drummond takes an ownership position at Stria Sport, a Chicago indie basketball brand, also joining as Creative Director.
Xiaomi co-founder to buy 1% of Miami Dolphins parent
A $125 million deal would value the Dolphins’ parent company – owner of Hard Rock Stadium and the Miami Grand Prix – at $12.5 billion.
Frasers takes near 6% stake in Puma
Mike Ashley’s retail group joins Anta Sports as a significant Puma investor as the German brand struggles against Nike, Adidas and On.
Cristiano Ronaldo, conglomerate
The footballer expands his business empire with a strategic acquisition through his newly formed CR7 Sports Investments.
Payntr Golf joins the 8AM Golf family of brands
The golf media and equipment company backs Portland-based footwear brand worn by Jason Day and other PGA Tour players.
Birmingham City sells women’s club to its parent
New York hedge fund Knighthead Capital Management consolidates club ownership through affiliate company.
Largest sports-buyout fund yet closes at $1.2bn
Otro Capital’s inaugural fund more than doubles its $500m target, with investments already made in Alpine F1, Two Circles and FlexWork.
Apollo buys into Canadian fitness firm The GoodLife
The private equity giant values the 400-location fitness chain at €1.2bn in its latest sports investment move.
ESPN acquires NFL Network in $3bn deal
The NFL gets 10% of ESPN in exchange for its media assets, reshaping American sports broadcasting.
KKR continues to invest in sports, report says
The American investment giant is negotiating to acquire Global Sport Group, which holds stakes in sporting properties across Europe, Sky News reports.
Authentic consolidates Guess brand
The multi-brand group now owns 51% of Guess’s IP whilst management retains full operational control, making the fashion brand Authentic’s second-largest asset.
As anticipated, ANTA acquires 29% PUMA stake
The €1.5 billion all-cash deal makes the Chinese giant PUMA’s largest shareholder.
Ramos-led consortium bidding for Sevilla FC
The Real Madrid legend’s consortium submits a €400 million letter of intent to buy into his first club
Intersport Austria to acquire Intersport Slovenia
Intersport Austria is acquiring Intersport Slovenia Group, creating a combined entity operating in 12 countries with nearly €1 billion in sales.
Playtomic scores crowdfunding coup
Racquet-sport app Playtomic has raised €5.1 million from 4,600 investors in what appears to be a record crowdfunding round for a sports app.
Mammut owner explores €500m sale
Jacobs Capital seeks €500m+ for 162-year-old Swiss mountain sports brand as outdoor market consolidation accelerates with increased M&A activity.
Nike sells Rtfkt but retains presence in digital goods
Nike sold NFT brand Rtfkt to an undisclosed buyer in December, while facing a class-action lawsuit alleging a “rug pull” on investors.
Anta reportedly eyes Pinault’s Puma stake
China’s Anta Sports Products has offered to buy 29 percent of struggling German sportswear firm Puma from France’s Pinault family, Reuters reports. The offer, made weeks ago with financing secured, had been expected to exceed €40 per share but talks have stalled.
Fairfax takes 22% stake in Under Armour
Toronto-based investment firm Fairfax Financial Holdings has disclosed a 22 percent stake in Under Armour, totaling approximately 42 million shares.
Japan trader Marubeni acquires Gola owner
Japanese trading house Marubeni has acquired British footwear brand owner Jacobson Group, adding heritage brand Gola to its RGB-anchored lifestyle brand platform.
Nike’s Converse dilemma
Speculation mounts about Converse’s future within Nike’s portfolio as the heritage brand faces sharply declining sales and strategic questions.
Decathlon declares intent to acquire parts of Intersport Spain
Decathlon has informed Spain’s competition authority of its intent to acquire Intersport Spain’s buying group and services.
UK top radio broadcaster acquires The Overlap
Global Media & Entertainment has acquired a majority stake in The Overlap, the YouTube sports channel founded by Gary Neville in 2021.
KKR to acquire sports investor Arctos for $1bn
Private equity giant KKR moves to acquire sports-focused investment firm Arctos Partners for $1bn, marking its second major sports platform acquisition
Callaway completes Topgolf sale to LGP
Topgolf Callaway Brands sells 60% of Topgolf to private equity firm, repays $1bn debt, and announces $200m share buyback as it refocuses on golf.
Bain Capital acquires South Korean activewear firm
Bain Capital is acquiring Echo Marketing, owner of Andar activewear brand, for $344m (€327m) as private equity interest in Asian athleisure grows
VSP Vision completes acquisition of Italian eyewear giant Marcolin
Not-for-profit vision benefits provider VSP Vision has finalized its acquisition of Italian eyewear manufacturer Marcolin from PAI Partners.
HSG acquires majority stake in Golden Goose
Chinese investment firm HSG will take a majority stake in Golden Goose, with Temasek as minority investor, to support the brand’s international expansion.
Kelme centralizing operations
Back under European control, the Spanish sportswear brand is looking for synergy.
KKR eyes acquisition of sports investor Arctos
Investment giant KKR is reportedly looking to acquire Arctos Partners, a sports-focused private equity firm with stakes in major teams across US leagues.
Topgolf Callaway sells 60% Topgolf stake
Topgolf Callaway Brands Corp. has agreed to sell a 60 percent stake in its Topgolf and Toptracer business to Leonard Green & Partners in a deal valuing the business at approximately $1.1 billion.
One of MLB’s 2025 runner-ups might soon be for sale
The Seidler family, controlling owners of the San Diego Padres, are exploring strategic options including a potential sale of their stake in the Major League Baseball franchise, with BDT & MSD Partners advising on the process.
VF sells Dickies to Bluestar for $600m
VF Corporation has completed the sale of its Dickies brand to Bluestar Alliance LLC for $600 million in cash, aiming to sharpen its focus on core outdoor and active assets.
Zoot Sports buys European distributor
US triathlon brand Zoot Sports has acquired its European distributor, Tailwind Brands, to strengthen its presence in Europe’s growing triathlon market and triple revenue over three years.
NFL owners approve three partial sales
NFL owners approve equity deals for the New York Giants, New England Patriots, and San Francisco 49ers, marking the league’s continued embrace of private investment in franchises.
Footway seeks new owners for Sportamore and other e-commerce brands
Footway OaaS AB has started the sale of twelve debt-free e-commerce brands, aiming to find suitable new owners.
Oakley Capital acquires majority stake in Nox
The padel brand’s current owners and the Nox founder and CEO Jesús Ballvé, are reinvesting alongside Oakley Capital
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