Corporate
Mergers & Acquisitions
Mergers, acquisitions, divestitures, and strategic deals reshaping the sporting goods landscape—tracking consolidation trends, platform-building acquisitions, private equity and venture capital activity, corporate investments, joint ventures, and the transactions that alter competitive positioning and market dynamics.
Frasers won’t pay more for Accent but keeps buying
The Sports Direct owner bought almost 5.9 million shares at A$0.65 on the day it called that price final and the day after.
Frasers finally gets its majority in Hugo Boss
Boards rejected the bid, but Frasers now owns 50.08 percent of Hugo Boss and will consolidate it as a subsidiary.
Castore joins China’s Western brand shopping list
Co-founder Tom Beahon told the FT that US footwear brands are also in talks over a majority, minority or partnership deal.
TruGolf brings blockchain into the golf simulator boom
The golf simulator maker bought the Canadian blockchain firm as US simulator play reaches 8.1 million people
Hyrox founders buy into rival Xenom
Christian Toetzke and Moritz Fürste have taken board seats and an ownership stake in Xenom, the self-styled ‘Decathlon of Fitness’, as shared investor Wndrco tightens its grip across both properties.
Anta completes 29.06% stake purchase in PUMA
The Chinese group says it will share retail and operations experience while PUMA keeps its governance and brand autonomy.
Garmin acquires muscle oxygen sensor maker Moxy
Moxy, a muscle oxygen sensor maker, has been on Garmin watches since 2015.
Newton Golf makes a move into minerals
Newton Golf has secured an exclusive option on a Nevada mining project covering the critical minerals beryllium and tungsten. The pivot appears to be without precedent in the sporting goods industry.
Apollo Sports Capital wants in to the NFL
Two senior Apollo Sports Capital executives have publicly declared the firm’s interest in the NFL, although the league’s list of approved private-equity firms has ever only shrunk.
Hugo Boss names Frasers chief Michael Murray chairman
Ashley’s retailer secured the Hugo Boss chair days after ousting its previous head, without completing a takeover.
Hugo Boss chairman to step down amid Frasers pressure
Frasers Group, Hugo Boss’s largest shareholder at near-48 percent, has sought a second board seat for Robert Palmer.
China approves Anta’s 29% stake acquisition in Puma
China’s market regulator unconditionally approved Anta’s purchase of a 29.06% Puma stake worth 1.506 billion euros.
SGN Group forms SGN Sport Nordic
The move consolidates decision-making and supplier relationships that Sweden and Finland previously ran separately.
Hyrox founders buy back control from Infront
WndrCo, the fund backing Hyrox rival Xenom since March, is also part of the buying group.
Castore reportedly explores sale a decade after launch
JPMorgan is canvassing buyers for the brand Andy Murray backs, with interest from China among the approaches.
New Wave Group to acquire Uhlsport GmbH
The all-share deal covers Uhlsport and Kempa, adds football and handball gear to Craft Sportswear’s 5,000-club network.
Breaking: Decathlon to acquire 50% of Sport 2000 France
The retailer would gain access to a network of 190 mountain stores and enter the ski rental market.
Lakers acquisition to proceed, but stake size in question
A legal challenge from Lakers governor Jeanie Buss threatens to complicate the landmark $12.5 billion acquisition of the Los Angeles Lakers by Bob Iger and Josh Kushner, as a family ownership dispute escalates.
German fashion house Hugo Boss can’t shake off Frasers
The offer was just a 4 percent premium, but 17.62 percent of shareholders tendered anyway, pushing Frasers past 47 percent.
Kushner, Iger to pay a reported $12.5bn for L.A. Lakers
Mark Walter has agreed to sell his majority stake in the Los Angeles Lakers to Josh Kushner and Bob Iger at a reported valuation of $12.5 billion – a figure that would set a new record for a US sports franchise sale and exceed Walter’s own purchase price by 25 percent in under a year.
Compagnie des Alpes buys into PadelCity in €12m Series A round
French leisure giant Compagnie des Alpes has taken an initial 33.9 percent stake in Munich-based padel operator PadelCity for €20 million, valuing the business at more than €65 million and laying the groundwork for a potential full takeover by 2030.
Paul Allen estate agrees to $9.612 billion Seahawks sale
The buyer group is led by Vinod Khosla, who must first sell his minority stake in the San Francisco 49ers.
Frasers’ Hugo Boss plan goes beyond ownership
A reported plan to install Frasers CEO Michael Murray as Hugo Boss CEO shows that the retailer is treating equity ownership as inseparable from operational control.
Garmin adds coaching to its wearables business
Garmin has bought two of endurance sport’s best-known coaching platforms one day after launching its Cirqa smart band. for
Frasers stake in Hugo Boss passes 30% threshold
Frasers has crossed the 30 percent mandatory-bid threshold in Hugo Boss, and the board is urging shareholders to reject its offer.
Paddletek buys pickleball paddle maker PIKKL
PIKKL joins a portfolio spanning Bantam, Tempest and Honeyfoam, as Paddletek also signs three unrelated pro Johnsons.
MAP Active Buys Sports Direct Malaysia
With the rupiah under pressure and domestic retail sluggish, MAP Active’s Malaysia buy reads as earnings diversification.
French retailer i-Run buys Belgian chain Trakks
The PE-backed French running retailer’s purchase of the Belgian chain marks its first physical stores outside its home market.
Media firm Versant buys simulator firm Full Swing
Versant Media, parent of Golf Channel, pays $530 million for Full Swing, the tech behind TGL and Tiger Woods’ at-home simulator.
Spain regulator OKs Decathlon-Intersport deal, conditions apply
Spain’s competition watchdog says Decathlon could still face a political veto over the Canary Islands deal.
RVRC Holding acquires 90.1% of ICANIWILL
RevolutionRace’s parent company just did something it has never done before: buy another brand.
Hugo Boss board tells investors: reject Frasers bid
Hugo Boss says Frasers’ €38-a-share offer undervalues the company and urges shareholders to turn it down.
Frasers sells Sports Direct Malaysia for $150m
Frasers Group sells its Sports Direct Malaysia stake to MAP Active for $150m, retaining an income stream.
Decathlon buys into folding bike maker Brompton
Decathlon takes a stake in Brompton, its boldest move yet into premium urban mobility and the Chinese market.
HSG completes majority acquisition of Golden Goose
HSG and Temasek back Golden Goose’s global expansion as the Italian luxury sneaker brand posts €734m revenue and 10% Q1 growth
Accent Group rejects Frasers’ takeover bid
Accent Group’s board unanimously rejects Frasers’ offer of A$0.65 per share, calling it materially inadequate.
Sprinter to complete an eight-year-old merger
A Canary Islands holdover from Sport Zone’s pre-JD Sports era is set to be folded into Sprinter.
Castore acquires 75% stake in Grenson shoes
Manchester sportswear brand takes 75% stake in 160-year-old Grenson as acquisition strategy takes shape.
No-premium Frasers bid tests Accent shareholders
Frasers priced its Accent bid at no premium. The market promptly traded the stock above it.
Frasers Group launches full Accent Group takeover
Frasers Group offers A$316m for full control of Australian footwear retailer Accent Group, days after its Hugo Boss takeover bid.
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