Authentic consolidates Guess brand
The multi-brand group now owns 51% of Guess’s IP whilst management retains full operational control, making the fashion brand Authentic’s second-largest asset.
As anticipated, ANTA acquires 29% PUMA stake
The €1.5 billion all-cash deal makes the Chinese giant PUMA’s largest shareholder.
Ramos-led consortium bidding for Sevilla FC
The Real Madrid legend’s consortium submits a €400 million letter of intent to buy into his first club
Intersport Austria to acquire Intersport Slovenia
Intersport Austria is acquiring Intersport Slovenia Group, creating a combined entity operating in 12 countries with nearly €1 billion in sales.
Playtomic scores crowdfunding coup
Racquet-sport app Playtomic has raised €5.1 million from 4,600 investors in what appears to be a record crowdfunding round for a sports app.
Mammut owner explores €500m sale
Jacobs Capital seeks €500m+ for 162-year-old Swiss mountain sports brand as outdoor market consolidation accelerates with increased M&A activity.
Nike sells Rtfkt but retains presence in digital goods
Nike sold NFT brand Rtfkt to an undisclosed buyer in December, while facing a class-action lawsuit alleging a “rug pull” on investors.
Anta reportedly eyes Pinault’s Puma stake
China’s Anta Sports Products has offered to buy 29 percent of struggling German sportswear firm Puma from France’s Pinault family, Reuters reports. The offer, made weeks ago with financing secured, had been expected to exceed €40 per share but talks have stalled.
Fairfax takes 22% stake in Under Armour
Toronto-based investment firm Fairfax Financial Holdings has disclosed a 22 percent stake in Under Armour, totaling approximately 42 million shares.
Japan trader Marubeni acquires Gola owner
Japanese trading house Marubeni has acquired British footwear brand owner Jacobson Group, adding heritage brand Gola to its RGB-anchored lifestyle brand platform.
Nike’s Converse dilemma
Speculation mounts about Converse’s future within Nike’s portfolio as the heritage brand faces sharply declining sales and strategic questions.
Decathlon declares intent to acquire parts of Intersport Spain
Decathlon has informed Spain’s competition authority of its intent to acquire Intersport Spain’s buying group and services.
UK top radio broadcaster acquires The Overlap
Global Media & Entertainment has acquired a majority stake in The Overlap, the YouTube sports channel founded by Gary Neville in 2021.
KKR to acquire sports investor Arctos for $1bn
Private equity giant KKR moves to acquire sports-focused investment firm Arctos Partners for $1bn, marking its second major sports platform acquisition
Callaway completes Topgolf sale to LGP
Topgolf Callaway Brands sells 60% of Topgolf to private equity firm, repays $1bn debt, and announces $200m share buyback as it refocuses on golf.
Bain Capital acquires South Korean activewear firm
Bain Capital is acquiring Echo Marketing, owner of Andar activewear brand, for $344m (€327m) as private equity interest in Asian athleisure grows
VSP Vision completes acquisition of Italian eyewear giant Marcolin
Not-for-profit vision benefits provider VSP Vision has finalized its acquisition of Italian eyewear manufacturer Marcolin from PAI Partners.
HSG acquires majority stake in Golden Goose
Chinese investment firm HSG will take a majority stake in Golden Goose, with Temasek as minority investor, to support the brand’s international expansion.
Kelme centralizing operations
Back under European control, the Spanish sportswear brand is looking for synergy.
KKR eyes acquisition of sports investor Arctos
Investment giant KKR is reportedly looking to acquire Arctos Partners, a sports-focused private equity firm with stakes in major teams across US leagues.



















