- Home
- Newsletters & Briefings
- Products
- Corporate & Financial
- Retail
- Marketing
- Consumer
- People
- Sustainability
- Events
- About Us
- AccountOut
- Search
- More from navigation items
Corporate
Governance and strategies
Corporate governance and competitive strategy—analyzing board dynamics, activist pressure, market positioning decisions, geographic expansion, entry and exit strategies, portfolio optimization, category shifts, organizational restructuring, and the strategic moves determining where and how sporting goods companies compete.
New Balance targets $10bn revenue in Middle East push
The MEAI region grew 35 percent in 2025, outpacing all other markets, as the brand opens its first Grey Store concept in Doha.
NBA in talks with Kalshi and Polymarket
The NBA has entered formal talks with both Kalshi and Polymarket. Sources say a deal before next season is possible.
Adidas puts $512m media account up for review
The Herzogenaurach sportswear giant opens its first global media pitch since 2018, as annual marketing spend tops €3 billion.
PSG has a new reason to stay in Paris
A Paris Council vote and a new mayor shift the Parc des Princes debate – putting a sale or long-term lease back on the table for PSG.
Backcountry builds brand incubator for outdoor startups
Utah specialty retailer moves into brand building, acquiring eco-label Coalatree as the first brand in its new Backcountry Garage.
Allbirds joins the AI gold rush
Once valued at $4bn, the wool sneaker brand is selling its footwear assets and rebranding as an AI infrastructure company – sending its stock up 582%.
FanDuel Sports Network to wind down
Main Street Sports Group is preparing to close, leaving 13 NBA and seven NHL teams to rebuild local broadcast revenue from near zero.
Misto Holdings bets on no-agency China model
The Seoul-listed brand operator plans to cross 100 retail locations by June, with five more Korean fashion labels lined up for 2027.
Wilson puts lululemon CEO candidates on notice
In an open letter to potential chief executive candidates, Chip Wilson argues that new leadership alone cannot fix lululemon’s governance problems.
Wilson’s lululemon saga gets its own website
Lululemon’s founder launches a campaign site as his proxy battle over governance and creative direction enters its most public phase yet.
Adidas extends Gulden, reshapes board
Adidas locks in its turnaround architect through 2030 while preparing a major shift in supervisory board leadership.
Wilson escalates lululemon board fight with new letter
Founder Chip Wilson has gone public again after 70 days of silence from the board, with a letter demanding a director overhaul and a Brand Product Committee.
MLB clubs taking charge of their local broadcasts
The MLB club takes direct control of local telecasts amid the collapse of regional sports networks across North America.
Birmingham City sells women’s club to its parent
New York hedge fund Knighthead Capital Management consolidates club ownership through affiliate company.
PSG – Victim of its own success
PSG achieved record revenue in 2024–25, but growth is constrained by stadium capacity and weak Ligue 1 TV rights. Concerts won’t fix the problem.
Nike wholesale turnaround extends beyond North America
Nike CEO Elliott Hill expects global wholesale momentum to extend beyond North America after restoring growth there, he told Bloomberg TV.
Asics buys US race registration platforms
The brand takes another step towards building a global race registration empire.
Diadora cuts 27 jobs in strategic shift
The Italian brand reaches agreement with unions for voluntary exits with enhanced severance packages as wholesale pressures mount.
Peloton cuts 11% of staff in turnaround push
Engineering teams hit hardest as CEO Peter Stern accelerates cost-cutting ahead of quarterly earnings report.
Nike cuts jobs for third time in three years
The sportswear giant is reducing warehouse staff in Mississippi and Tennessee as it accelerates automation and adjusts to current order volumes.
Wilson weaponizes Lululemon leggings failure
Founder transforms see-through pants crisis into ammunition for board battle.
Dazn to introduce prediction markets
Sports streaming platform Dazn plans to integrate prediction markets into broadcasts, potentially competing for fans’ discretionary spending with sporting goods purchases.
Topgolf Callaway reverts to Callaway name
The sporting goods company completes rebranding following strategic review, emphasizing golf equipment heritage while retaining Topgolf operations.
Xtep goes multi-channel in Malaysia
Xtep forms joint venture with Bonia Corporation in Malaysia, opening flagship store at Mid Valley Megamall as part of Southeast Asia expansion strategy.
Kelme centralizing operations
Back under European control, the Spanish sportswear brand is looking for synergy.
Hugo Boss unveils strategic overhaul
Hugo Boss unveils CLAIM 5 TOUCHDOWN strategy, projecting mid- to high-single-digit sales decline in 2026 before returning to growth, as major shareholder Frasers Group maintains confidence in the turnaround.
Columbia’s bold brand relaunch: Connecting with new audiences while honoring Its roots
Columbia has relaunched its brand with a humorous campaign rooted in its 1980s heritage. Romain Cancilleri-Michy, Senior Brand Marketing Manager Europe at Columbia, discusses how the company and modern consumers view the outdoors and its strategy for long-term growth.
Frasers Group pulls support for Hugo Boss chair
Frasers Group has withdrawn support for Hugo Boss supervisory board chair Stephan Sturm, raising governance questions at the German fashion brand.
Asics denies interest in Puma acquisition
Asics dismisses reports of interest in acquiring Puma as Anta Sports explores potential bid amid Puma’s financial struggles.
Real Madrid clarifies private investment plan
Real Madrid President Florentino Pérez has clarified the club’s private investment plan, proposing a 5% equity subsidiary to attract investors.
Asics acquires race platform leaders in Spain and Thailand
Asics Corporation has acquired race registration leaders Deporticket (Spain) and Thaidotrun (Thailand) to significantly expand its digital running ecosystem across two key regions.
Real Madrid to vote on private investment plan
Real Madrid president Florentino Pérez will present a plan to the club’s general assembly on November 23 to sell 5 to 10 percent of the club to private investors whilst preserving the traditional socio ownership model.
Foot Locker scraps HQ move to St. Pete in Florida
Foot Locker has canceled its previously announced move to St. Petersburg, Florida, citing a corporate strategy reset after its $2.4 billion acquisition by Dick’s Sporting Goods.
Planet Fitness charts growth for 2026-28
At its Nov. 13 Investor Day, Planet Fitness unveiled four priorities and long-term financial goals: low-double-digit revenue growth, 6-7 percent unit growth and mid-teens EBITDA CAGR.
JD Sports CEO awarded €5m share package
Under a new long-term incentive plan, JD Sports Fashion has granted CEO Régis Schultz and CFO Dominic Platt share awards worth up to €6.7 million.
SGIE Daily Digest
Stay informed. Stay ahead.
Every weekday in your inbox.
The news, analysis and competitive signals that matter — curated for industry professionals.
Sign up for free
Intelligence, analysis and advice for the global sporting goods industry.
TOPICS
Corporate and FinancialRetail and Supply
Marketing
Consumer
People and HR
Events and Trade Shows
Legal
CSR and Sustainability
Technology and AI
Asia-Pacific
Athlete economy
MARKET ANALYSIS
Analysis and dataIndustry Scorecards
Reports
Case Studies
SERIES and SPECIALS
Winter Olympics 2026Circular Economy
Impact of Sports
Redefining CSR 2025
SUBSCRIPTIONS
Membership plansFAQs
ASK SGIE AI
For premium subscribersABOUT US
About usNewsroom and Contacts
Media solutions
- COPYRIGHT © EDM PUBLICATIONS GMBH
- Contact Us
- FAQS
- Terms and Conditions
- Privacy & Cookies Policy
- Impressum
- Issues
- Topics A-Z