Corporate
Governance and strategies
Corporate governance and competitive strategy—analyzing board dynamics, activist pressure, market positioning decisions, geographic expansion, entry and exit strategies, portfolio optimization, category shifts, organizational restructuring, and the strategic moves determining where and how sporting goods companies compete.
Macron: the brand that grew by saying ‘no’
Macron’s Chief Brand & Communications Officer Angelo Marino explains why 22 years of organic growth start with knowing when to refuse.
El Corte Inglés seeks to invest more
The Spanish department store group will ask its board in September to raise investment in AI, e-commerce and logistics.
EU destruction ban: five moves to make
Large brands are in scope now. Mid-sized brands have until July 2030. The prize is what they do with those four years.
Boost to come for Brooks after Kerr’s run?
Brooks joins Nike, adidas and HOKA treating record bids as marketing events.
Nike ACG is back again. Can it back up the hype?
A surfwear distribution agency, marketing hype and an open-hole shirt test whether ACG’s story and execution are aligned.
Case study: how Xtep turned Saucony into a profit engine
A $61 million China buyout turned a break-even brand into a fast-growing profit engine
Physical inactivity 2026: The cost of standing still
The WEF puts $169 billion of sporting goods revenue at risk from rising inactivity, and the WHO’s 2026 milestone will pass unmet. Our Impact of Sports Special gathers the new evidence and the people working on the problem, from Brussels to the brands.
Asics Ventures launches Kenzen startup pitch program
Asics Ventures formalizes seven years of pitch events into Kenzen, an annual program debuting in Ann Arbor in October 2026
A seat at the table is not the same as a voice at it
FESI represents 1,800 European manufacturers on EU rules, but most reach it only through national federations, not directly.
Gymshark founder in talks to buy back stake from GA
Founder Ben Francis is negotiating to buy back part of the 21 percent stake General Atlantic bought in 2020
Nike’s ‘reset’ of China policy leaves distributors guessing
Topsports halted trading and said Nike sent no formal notice, even as online sales make up 22% of its revenue.
Kalshi booms on sports
From politics to parlays: sports now drives 85% of Kalshi’s $112 billion lifetime volume.
The sneaker brand that became an AI company
Allbirds sold its brand IP to American Exchange Group for $39m, renamed itself Smartbird, and hired a former AWS executive as CEO.
ASICS plants its lab in France
ASICS establishes its European Institute of Sport Science, with HumanFab as its first research partner for tennis biomechanics.
Meet the Challenger: Joma
Joma has crossed €200 million while refusing to enter lifestyle - a constraint it calls a competitive asset.
When brands stop sponsoring sport and start building it
The Satisfy x adidas Circle Pit wasn’t just a product launch. It was an argument that brands, not federations, now set the rules for how sport grows.
Asics to spin off Onitsuka Tiger
The brand grew 43 percent last year with a 38 percent margin: now it gets its own company.
Intersport adds a fourth C-suite seat
Intersport creates Chief Strategic Brands Partnership Officer role as its executive team grows to four
Why sports retail is consolidating and fragmenting at once
Nike reversed its DTC strategy. Gresvig and XXL collapsed. Lululemon, Vuori and Arc’teryx built their own channels. The wholesale model is being rewritten from both ends.
Frasers wants a Big Four auditor. Will any take the job?
The Sports Direct owner has approached all four major accounting firms about a 2029 mandate, per FT reporting
The paddock is the new pitch: adidas moves in, Nike watches
The confirmed three-year deal, effective 2027, gives adidas three top-tier F1 teams and sharpens the question of Nike’s continued paddock absence.
Uneekor launches in UK and Europe with new sales team
The AI-powered golf simulator brand appoints EMEA Director of Sales, UK & Ireland Director, and EMEA Supply Chain Manager.
The brands skipping the World Cup on purpose
Castore and Macron have no shirt at the 2026 World Cup. That is not a gap in their strategy. It is the strategy.
Reebok’s China reset, take two
ABG targets 200 stores and $1 billion in annual China sales by 2036 with an operator incorporated in 2025
Under Armour cuts 25% of SKUs
Under Armour has met its two-year SKU reduction target and signalled further cuts, pairing assortment discipline with category management to protect margins under sustained tariff pressure.
Lululemon settles proxy fight with Chip Wilson
The founder wins board representation. Lululemon wins silence. The deal is narrower than it looks.
Nostalgia is not a strategy for the European Outdoor Week
The outdoor trade show’s Riva comeback generated real energy, and real questions about whether the industry has truly moved on.
ANTA Sports: The making of a global multi-brand machine
From a Fujian shoe factory to a global conglomerate: how ANTA built a portfolio that now rivals Nike and adidas, and how it runs it.
Sport 2000 brings outdoor and transformation to board
Sport 2000’s new board leadership brings outdoor expertise and transformation skills that directly mirror its 2025 strategy.
Lululemon rejects Wilson’s board nominees
The $11.1 billion athleisure brand files definitive proxy materials ahead of its June 25 annual meeting, urging shareholders to back its own three candidates.
Pickleball goes vertical, again
Six businesses, one holding structure, one CEO — and Apollo Sports Capital writing the cheque.
Mike Ashley admits role in Cowgill’s JD Sports exit
Frasers Group founder confirms associates filmed the 2021 footage that triggered a CMA probe and nearly £5 million in fines against JD Sports and Footasylum.
Sports M&A gets a generalist backer
William Blair, whose investment banking arm closed 200 deals last year, is acquiring Inner Circle Sports to enter the sports M&A market.
What VF Corp’s Reinvent fixed, and what it didn’t
Two major divestitures, a complete leadership reset, $1.8 billion in debt cut – and one brand that has yet to turn.
New Balance targets $10bn revenue in Middle East push
The MEAI region grew 35 percent in 2025, outpacing all other markets, as the brand opens its first Grey Store concept in Doha.
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