Dazn to introduce prediction markets
Sports streaming platform Dazn plans to integrate prediction markets into broadcasts, potentially competing for fans’ discretionary spending with sporting goods purchases.
Xtep goes multi-channel in Malaysia
Xtep forms joint venture with Bonia Corporation in Malaysia, opening flagship store at Mid Valley Megamall as part of Southeast Asia expansion strategy.
Kelme centralizing operations
Back under European control, the Spanish sportswear brand is looking for synergy.
Hugo Boss unveils strategic overhaul
Hugo Boss unveils CLAIM 5 TOUCHDOWN strategy, projecting mid- to high-single-digit sales decline in 2026 before returning to growth, as major shareholder Frasers Group maintains confidence in the turnaround.
Columbia’s bold brand relaunch: Connecting with new audiences while honoring Its roots
Columbia has completed a comprehensive brand relaunch featuring a humorous campaign approach that returns to the company’s 1980s roots while targeting younger consumers in an increasingly competitive outdoor market. In this interview, Romain Cancilleri-Michy, Senior Brand Marketing Manager Europe at Columbia, explains how the company and modern consumers understand outdoor today and how it is positioning itself for long-term growth in a highly competitive market.
Frasers Group pulls support for Hugo Boss chair
Frasers Group has withdrawn support for Hugo Boss supervisory board chair Stephan Sturm, raising governance questions at the German fashion brand.
Planet Fitness charts growth for 2026-28
At its Nov. 13 Investor Day, Planet Fitness unveiled four priorities and long-term financial goals: low-double-digit revenue growth, 6-7 percent unit growth and mid-teens EBITDA CAGR.
JD Sports CEO awarded €5m share package
Under a new long-term incentive plan, JD Sports Fashion has granted CEO Régis Schultz and CFO Dominic Platt share awards worth up to €6.7 million.
Atomic enters apparel market to expand long-term brand strategy
Austrian ski brand Atomic will enter the alpine apparel market in winter 2025/26, marking its largest portfolio expansion in decades as the company aims to build a comprehensive winter lifestyle brand beyond equipment.
Sporting Goods brands quietly retreat from DEI messaging
Major sporting goods companies are quietly revising or rephrasing their diversity, equity, and inclusion commitments.
