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Corporate
Governance and strategies
Corporate governance and competitive strategy—analyzing board dynamics, activist pressure, market positioning decisions, geographic expansion, entry and exit strategies, portfolio optimization, category shifts, organizational restructuring, and the strategic moves determining where and how sporting goods companies compete.
Wilson’s lululemon saga gets its own website
Lululemon’s founder launches a campaign site as his proxy battle over governance and creative direction enters its most public phase yet.
Adidas extends Gulden, reshapes board
Adidas locks in its turnaround architect through 2030 while preparing a major shift in supervisory board leadership.
Wilson escalates lululemon board fight with new letter
Founder Chip Wilson has gone public again after 70 days of silence from the board, with a letter demanding a director overhaul and a Brand Product Committee.
MLB clubs taking charge of their local broadcasts
The MLB club takes direct control of local telecasts amid the collapse of regional sports networks across North America.
Birmingham City sells women’s club to its parent
New York hedge fund Knighthead Capital Management consolidates club ownership through affiliate company.
PSG – Victim of its own success
PSG achieved record revenue in 2024–25, but growth is constrained by stadium capacity and weak Ligue 1 TV rights. Concerts won’t fix the problem.
Nike wholesale turnaround extends beyond North America
Nike CEO Elliott Hill expects global wholesale momentum to extend beyond North America after restoring growth there, he told Bloomberg TV.
Asics buys US race registration platforms
The brand takes another step towards building a global race registration empire.
Diadora cuts 27 jobs in strategic shift
The Italian brand reaches agreement with unions for voluntary exits with enhanced severance packages as wholesale pressures mount.
Peloton cuts 11% of staff in turnaround push
Engineering teams hit hardest as CEO Peter Stern accelerates cost-cutting ahead of quarterly earnings report.
Nike cuts jobs for third time in three years
The sportswear giant is reducing warehouse staff in Mississippi and Tennessee as it accelerates automation and adjusts to current order volumes.
Wilson weaponizes Lululemon leggings failure
Founder transforms see-through pants crisis into ammunition for board battle.
Dazn to introduce prediction markets
Sports streaming platform Dazn plans to integrate prediction markets into broadcasts, potentially competing for fans’ discretionary spending with sporting goods purchases.
Topgolf Callaway reverts to Callaway name
The sporting goods company completes rebranding following strategic review, emphasizing golf equipment heritage while retaining Topgolf operations.
Xtep goes multi-channel in Malaysia
Xtep forms joint venture with Bonia Corporation in Malaysia, opening flagship store at Mid Valley Megamall as part of Southeast Asia expansion strategy.
Kelme centralizing operations
Back under European control, the Spanish sportswear brand is looking for synergy.
Hugo Boss unveils strategic overhaul
Hugo Boss unveils CLAIM 5 TOUCHDOWN strategy, projecting mid- to high-single-digit sales decline in 2026 before returning to growth, as major shareholder Frasers Group maintains confidence in the turnaround.
Columbia’s bold brand relaunch: Connecting with new audiences while honoring Its roots
Columbia has relaunched its brand with a humorous campaign rooted in its 1980s heritage. Romain Cancilleri-Michy, Senior Brand Marketing Manager Europe at Columbia, discusses how the company and modern consumers view the outdoors and its strategy for long-term growth.
Frasers Group pulls support for Hugo Boss chair
Frasers Group has withdrawn support for Hugo Boss supervisory board chair Stephan Sturm, raising governance questions at the German fashion brand.
Asics denies interest in Puma acquisition
Asics dismisses reports of interest in acquiring Puma as Anta Sports explores potential bid amid Puma’s financial struggles.
Real Madrid clarifies private investment plan
Real Madrid President Florentino Pérez has clarified the club’s private investment plan, proposing a 5% equity subsidiary to attract investors.
Asics acquires race platform leaders in Spain and Thailand
Asics Corporation has acquired race registration leaders Deporticket (Spain) and Thaidotrun (Thailand) to significantly expand its digital running ecosystem across two key regions.
Real Madrid to vote on private investment plan
Real Madrid president Florentino Pérez will present a plan to the club’s general assembly on November 23 to sell 5 to 10 percent of the club to private investors whilst preserving the traditional socio ownership model.
Foot Locker scraps HQ move to St. Pete in Florida
Foot Locker has canceled its previously announced move to St. Petersburg, Florida, citing a corporate strategy reset after its $2.4 billion acquisition by Dick’s Sporting Goods.
Planet Fitness charts growth for 2026-28
At its Nov. 13 Investor Day, Planet Fitness unveiled four priorities and long-term financial goals: low-double-digit revenue growth, 6-7 percent unit growth and mid-teens EBITDA CAGR.
JD Sports CEO awarded €5m share package
Under a new long-term incentive plan, JD Sports Fashion has granted CEO Régis Schultz and CFO Dominic Platt share awards worth up to €6.7 million.
Puma revamps US licensing model
Puma is shifting its US sock and underwear business to a new licensing model with United Legwear & Apparel Co. (ULAC), aligning operations under one global partner.
Fila opens brand experience hub in Biella
Fila has opened a brand experience center in Biella, Italy, reconnecting with its heritage under Anta Sports Group ownership.
Atomic enters apparel market to expand long-term brand strategy
Austrian ski brand Atomic will enter the alpine apparel market in winter 2025/26, marking its largest portfolio expansion in decades as the company aims to build a comprehensive winter lifestyle brand beyond equipment.
Puma to cut 900 corporate jobs
The targeted reduction of around 900 white-collar roles will be finalized by the end of 2026.
Real Madrid might open up to outside investors
President Florentino Pérez wishes to open up the ownership
Sporting Goods brands quietly retreat from DEI messaging
Major sporting goods companies are quietly revising or rephrasing their diversity, equity, and inclusion commitments.
Giorgio Armani Group appoints Giuseppe Marsocci as new CEO
Marsocci, who has been with the company for more than 20 years, previously served as Deputy Managing Director and Global Chief Commercial Officer.
Adidas’ record Penn State deal faces backlash amid university turmoil
The announced $300 million partnership with Penn State has quickly turned controversial, with trustees alleging exclusion.
Reusch opens new headquarters near Milan as part of long-term European growth strategy
Reusch inaugurates new €20 million headquarters in Vignate to strengthen logistics and European operations.
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