Corporate
Governance and strategies
Corporate governance and competitive strategy—analyzing board dynamics, activist pressure, market positioning decisions, geographic expansion, entry and exit strategies, portfolio optimization, category shifts, organizational restructuring, and the strategic moves determining where and how sporting goods companies compete.
Asics to spin off Onitsuka Tiger
The brand grew 43 percent last year with a 38 percent margin: now it gets its own company.
Intersport adds a fourth C-suite seat
Intersport creates Chief Strategic Brands Partnership Officer role as its executive team grows to four
Why sports retail is consolidating and fragmenting at once
Nike reversed its DTC strategy. Gresvig and XXL collapsed. Lululemon, Vuori and Arc’teryx built their own channels. The wholesale model is being rewritten from both ends.
Frasers wants a Big Four auditor. Will any take the job?
The Sports Direct owner has approached all four major accounting firms about a 2029 mandate, per FT reporting
The paddock is the new pitch: adidas moves in, Nike watches
The confirmed three-year deal, effective 2027, gives adidas three top-tier F1 teams and sharpens the question of Nike’s continued paddock absence.
Uneekor launches in UK and Europe with new sales team
The AI-powered golf simulator brand appoints EMEA Director of Sales, UK & Ireland Director, and EMEA Supply Chain Manager.
The brands skipping the World Cup on purpose
Castore and Macron have no shirt at the 2026 World Cup. That is not a gap in their strategy. It is the strategy.
Reebok’s China reset, take two
ABG targets 200 stores and $1 billion in annual China sales by 2036 with an operator incorporated in 2025
Under Armour cuts 25% of SKUs
Under Armour has met its two-year SKU reduction target and signalled further cuts, pairing assortment discipline with category management to protect margins under sustained tariff pressure.
Lululemon settles proxy fight with Chip Wilson
The founder wins board representation. Lululemon wins silence. The deal is narrower than it looks.
Nostalgia is not a strategy for the European Outdoor Week
The outdoor trade show’s Riva comeback generated real energy, and real questions about whether the industry has truly moved on.
ANTA Sports: The making of a global multi-brand machine
From a Fujian shoe factory to a global conglomerate: how ANTA built a portfolio that now rivals Nike and adidas, and how it runs it.
Sport 2000 brings outdoor and transformation to board
Sport 2000’s new board leadership brings outdoor expertise and transformation skills that directly mirror its 2025 strategy.
Lululemon rejects Wilson’s board nominees
The $11.1 billion athleisure brand files definitive proxy materials ahead of its June 25 annual meeting, urging shareholders to back its own three candidates.
Pickleball goes vertical, again
Six businesses, one holding structure, one CEO — and Apollo Sports Capital writing the cheque.
Mike Ashley admits role in Cowgill’s JD Sports exit
Frasers Group founder confirms associates filmed the 2021 footage that triggered a CMA probe and nearly £5 million in fines against JD Sports and Footasylum.
Sports M&A gets a generalist backer
William Blair, whose investment banking arm closed 200 deals last year, is acquiring Inner Circle Sports to enter the sports M&A market.
What VF Corp’s Reinvent fixed, and what it didn’t
Two major divestitures, a complete leadership reset, $1.8 billion in debt cut – and one brand that has yet to turn.
New Balance targets $10bn revenue in Middle East push
The MEAI region grew 35 percent in 2025, outpacing all other markets, as the brand opens its first Grey Store concept in Doha.
NBA in talks with Kalshi and Polymarket
The NBA has entered formal talks with both Kalshi and Polymarket. Sources say a deal before next season is possible.
Adidas puts $512m media account up for review
The Herzogenaurach sportswear giant opens its first global media pitch since 2018, as annual marketing spend tops €3 billion.
PSG has a new reason to stay in Paris
A Paris Council vote and a new mayor shift the Parc des Princes debate – putting a sale or long-term lease back on the table for PSG.
Backcountry builds brand incubator for outdoor startups
Utah specialty retailer moves into brand building, acquiring eco-label Coalatree as the first brand in its new Backcountry Garage.
Allbirds joins the AI gold rush
Once valued at $4bn, the wool sneaker brand is selling its footwear assets and rebranding as an AI infrastructure company – sending its stock up 582%.
FanDuel Sports Network to wind down
Main Street Sports Group is preparing to close, leaving 13 NBA and seven NHL teams to rebuild local broadcast revenue from near zero.
Misto Holdings bets on no-agency China model
The Seoul-listed brand operator plans to cross 100 retail locations by June, with five more Korean fashion labels lined up for 2027.
Wilson puts lululemon CEO candidates on notice
In an open letter to potential chief executive candidates, Chip Wilson argues that new leadership alone cannot fix lululemon’s governance problems.
Wilson’s lululemon saga gets its own website
Lululemon’s founder launches a campaign site as his proxy battle over governance and creative direction enters its most public phase yet.
Adidas extends Gulden, reshapes board
Adidas locks in its turnaround architect through 2030 while preparing a major shift in supervisory board leadership.
Wilson escalates lululemon board fight with new letter
Founder Chip Wilson has gone public again after 70 days of silence from the board, with a letter demanding a director overhaul and a Brand Product Committee.
MLB clubs taking charge of their local broadcasts
The MLB club takes direct control of local telecasts amid the collapse of regional sports networks across North America.
Birmingham City sells women’s club to its parent
New York hedge fund Knighthead Capital Management consolidates club ownership through affiliate company.
PSG – Victim of its own success
PSG achieved record revenue in 2024–25, but growth is constrained by stadium capacity and weak Ligue 1 TV rights. Concerts won’t fix the problem.
Nike wholesale turnaround extends beyond North America
Nike CEO Elliott Hill expects global wholesale momentum to extend beyond North America after restoring growth there, he told Bloomberg TV.
Asics buys US race registration platforms
The brand takes another step towards building a global race registration empire.
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