With the Middle East outpacing all other regions in 2025, New Balance is centering its path to $10bn revenue on Gulf expansion – premium retail formats, local partnerships and community-led brand building across the UAE, Qatar and Saudi Arabia.
The Gulf is fast becoming a strategic cornerstone of New Balance’s global ambitions. The Boston-based footwear brand reported 2025 revenues of $9.2 billion and is now positioning the Middle East, Europe, India and Africa (MEAI) region as the primary engine for its push past the $10 billion mark.
MEAI grew 35 percent last year – the brand’s fastest-performing region – as Gulf consumers continue to allocate more spending to fitness, fashion and lifestyle products. Stuart Henwood, Senior Executive for the region, told Arabian Business that youthful demographics, a strong premium retail infrastructure and rising wellness demand are reshaping how New Balance approaches its global growth strategy.
The brand currently operates more than 90 stores across the region. Its most recent retail move was the opening of its first Grey Store concept in the Middle East, at Place Vendôme Mall in Doha – a format previously deployed in Hong Kong and Australia that uses curated ranges and elevated store design to reinforce premium positioning.
Read more on Arabian Business, April 24, 2026
