Sprinter, the Spanish sporting goods retailer owned by JD Sports via ISRG, plans to merge Sport Zone Canarias into its structure. Disclosed in FY 2025 filings, the move completes a corporate tidying-up that began when Sport Zone España was absorbed in 2018.
Having gained approval from its board, the Spanish retailer Sprinter is set to begin proceedings to merge with Sport Zone Canarias S.L.U., according to Distribución Actualidad and Diffusion Sport.
Sport Zone Canarias has been a separate legal entity since the formation of Iberian Sports Retail Group (ISRG). (We reported in April 2024 on the divorce that preceded JD Sports’ acquisition of ISRG.) In earlier days Sport Zone operated in Spain through two subsidiaries: one for mainland Spain, one for the Canary Islands – respectively Sport Zone España Comercio de Artículos de Deporte and Sport Zone Canarias. Sport Zone España was absorbed into Sprinter in late 2018.
This new merger, nearly eight years later, would tidy up the corporate structure. The plans are disclosed in Sprinter’s reporting for full-year 2025 (ended Jan. 31, 2026).
Retail network
Over the course of FY 2025 Sprinter opened ten stores and seven renovations, among them the two stores that lay in the path of the flash flood (DANA) of October 2024 in Valencia. The store count stands at 221 as of the recent openings in Getafe (Madrid) and El Ejido (Almería).
Executive changes
ISRG has settled on José Pérez Milá to continue serving as its Managing Director. He took up the post in September 2024. It has also appointed César Cuadrillero to serve as Commercial & Operations Director, which post will now carry oversight of E-Commerce, Creative, Customer Service and Marketing Technology.
Meanwhile, Hilario Pellín will now be overseeing ISRG’s Brand Marketing staff. According to his LinkedIn page, Pellín will soon have been with Sprinter for nine years, serving most recently as Brand & Product Director. He was formerly with JD Sports Fashion.
