Peloton has acquired Pilates startup Skōp, bringing sensor-based movement-tracking technology in-house as it looks to convert surging participation into a defensible product category.
Peloton has acquired Skōp, a Pilates-focused startup with sensor-based form and movement-tracking technology, as it looks to broaden its connected fitness platform and attract new users while working through a prolonged post-pandemic recovery.
The New York-based company said the deal will support an expansion of its strength-training category, with Skōp’s technology expected to improve the quality and safety of Peloton’s Pilates programming.
Peloton did not announce new hardware, framing the acquisition instead as an investment in its R&D pipeline and potential future product development. A spokesperson told Bloomberg the company is “always looking for opportunities to expand our modalities,” while declining to comment on specific R&D plans.
Pilates participation is driving the deal’s commercial logic
Peloton reported a 48 percent year-over-year increase in engagement with its Pilates content in Q3, according to its latest earnings release. That internal figure aligns with wider sector trends: the 2025 Sports and Fitness Industry Association (SFIA) Report identified Pilates as the fastest-growing fitness category in the US, giving the acquisition a market-conditions rationale that extends beyond platform diversification.
Turnaround context: R&D investment before hardware
The acquisition lands at a sensitive point in Peloton’s commercial trajectory. The company has been working to stabilize membership and reduce dependence on the large-format bike hardware that drove its pandemic-era peak and subsequent collapse.
Skōp, which developed connected Pilates reformer technology for both commercial operators and consumers, brings proprietary technology and domain expertise into Peloton’s R&D function. Those assets could eventually support new product development across strength, rehabilitation and longevity-oriented training.
Bloomberg has also reported that Peloton is exploring a deeper investment in its treadmill segment, potentially adding lower-priced models to widen the membership funnel, though the company has not confirmed specific plans.
