With the FIFA World Cup coming to North America in 2026, Unisport is buying into a market it cannot reach through digital alone — gaining physical retail, a Spanish-language media partnership and official FMF status in one deal.
European e-commerce football company Unisport Group has announced the acquisition of Arocam, Inc., an omnichannel football (soccer) specialty retailer in the US with headquarters in Taunton, Massachusetts. The transaction marks Unisport’s strategic expansion into North America ahead of the FIFA World Cup 2026, which will be hosted by Canada, Mexico and the US, and creates a global omnichannel football ecosystem. Arocam, in partnership with Univision, the leading Spanish-speaking network in North America, developed and manages TUDNFanShop.com, the home for the US-based Hispanic Futbol fan. It is also the official retail and event partner of the Mexican Football Federation (FMF) in the US.
Following the transaction, Arocam LLC and its flagship retail banner WeGotSoccer will operate as Unisport Soccer, maintaining its existing retail footprint and partnerships while leveraging Unisport’s international brand and digital strength. Unisport Group, headquartered in Copenhagen, is backed by private equity firm Innova Capital, which has held a majority stake since 2023 alongside founder Marcin Radziwon and other co-investors.
Unisport Group, at the intersection of soccer community, digital storytelling and commerce, boasts over 12 million global social media followers, around 1.5 billion YouTube views, 2.3 million members in its soccer loyalty program, and more than 500,000 Club members and soccer families under long-term contract.
