SGI America has listed the people who made money in the sporting goods business and now have at least three commas in their net worth. They are gleaned from sources ranging from Forbes magazine and its own research, as the magazine misses quite a few legitimate billionaires:

Phil Knight (Nike): He is still champion of the sector with a net worth of $22.4 billion, and he keeps getting richer no matter how much he gives away. He was worth $16.3 billion one year ago, but Nike stock keeps on climbing. There's still something left for toys:The latest is a Gulfstream G650, the must-have private plane for today's mega-tycoon. Listed at $64.5 million, it has a range of 7,000 miles and a top speed of Mach 0.924.

Jim Davis (New Balance): Forbes has him up from $2.5 billion in 2013 to $3.4 billion at the end of 2014. The privately-owned brand helps him with his second love in business after cars - real estate. Boston Landing is already under construction for the new headquarters and a sports complex that includes a practice facility for the NHL's Bruins. A hotel, three more office buildings and a new commuter railroad stop are also planned.

Nick Woodman (GoPro): The newest member after his successful IPO is listed at $3.3 billion, though that seems to fluctuate quite a bit along with GoPro's stock price. Despite his best efforts to tank his stock with insider sales, the damn cameras keep selling.

Mike Ashley (Sports Direct): The U.K. entrepreneur is intensely private but not shy about courting controversy. His latest dust-up involves possibly having dual interests in two competing football clubs, Newcastle and the Rangers. He also saw his investment in MySale halved in one day on a profit warning by the online closeout retailer. and Sports Direct stock didn't go up much. No need to pass the hat yet. He's still worth about $3.3 billion.

Jim Jannard (Oakley): Long retired from Oakley, he stays busy by hopping between his islands in the South Pacific. But his RED digital camera has become a success with Hollywood directors for its picture quality. He's listed at $3.0 billion.

Kevin Plank (Under Armour): Kevin Cojones is now at $2.9 billion after another successful year chasing Nike. Though not gaining much ground on Nike, he did pass Adidas in the U.S. market and needled the Eager Beavertons with a big offer for Kevin Durant. He loves giving his competitors bulletin board material. The latest was a comment that Under Armour would be number one in global football in 20 years.

Michael Rubin (Fanatics): With a new push to enter the European market getting started, he is planning for world domination of the licensed products business. He's also a minority owner of the NBA Sixers, who are actively trading away good players to position themselves well for the draft. Commissioner Adam Silver is not amused and fans are none too pleased either. This week's game against the Celtics saw the team shoot 4 for 28 from beyond the arc. Ugh! He's listed by Forbes at $2.7 billion.

Michel Leclerq (Décathlon): The globe's largest sporting goods retailer is privately held and didn't have an especially good year with heavy exposure in some tough markets. Forbes has him at $2.7 billion.

Chip Wilson (Lululemon): The company he founded floundered, and he didn't help with comments about his customers' shapes. He made a run at taking the company back but settled for a passive role and sold half his stake for $845 million. Meanwhile, his wife and son have started a new venture called Kit & Ace whose business model sounds a bit like the original Lululemon. He's still at $2.0 billion, though well off his high of $3.3 billion.

Tim Boyle (Columbia Sportswear): Some good weather finally helped the strategic moves of recent years to invest in product pay off. Meanwhile, Sorel gets hot and he buys Prana to help his seasonal balance. It also makes a big move in China with Swire. Net worth is $1.7 billion.

Stephen Rubin (Pentland): The U.K. businessman was once known as Sir Sneaker as he financed the growth of Reebok in the 1980s. Pentland has since gone private but continues to successfully manage a portfolio of brands and retailers in sporting goods and fashion. Various guesses at his net worth are around $1.5 billion.

Ed Stack (Dick's Sporting Goods): Down a bit from $1.2 billion to $1.1 billion after a tough year at two key categories for the retailer. Firearms backed off the records of 2013 and the golf market, where Dick's has a dominant market share, imploded.

Paul Fireman (Reebok): Hanging in there at $1.1 billion, he struck it rich once with a little known British running brand. He's got his finger in the same pie again with a $20 million investment in Colorado's Newton Running. Perhaps as part of a sophisticated hedging strategy, he also became the master franchisee in S. Florida for Dunkin' Donuts.

The Sporting Goods Billionaires ($bn)

Person

Company

2014

2013

Phil Knight

Nike

22.4

16.3

Jim Davis

New Balance

3.4

2.5

Nick Woodman

GoPro

3.3

n.a.

Mike Ashley

Sports Direct

3.3

3.3

Jim Jannard

Oakley

3

n.a.

Kevin Plank

Under Armour

2.9

n.a.

Michael Rubin

Fanatics

2.7

n.a.

Michel Leclerq

Décathlon

2.7

n.a.

Chip Wilson

Lululemon

2

2

Tim Boyle

Columbia Sportswear

1.7

n.a.

Stephen Rubin

Pentland

1.5

n.a.

Ed Stack

Dick's Sporting Goods

1.1

1.2

Paul Fireman

Reebok

1.1

n.a.