Intersport Enters Africa And Wants More Than 500 Stores In Asia-pacific

2010-09-24T00:00:00

Intersport International Corporation has signed a non-exclusive licensing deal for the Egyptian market with the Azzam family, marking its first foray into Africa. The family’s 12 small stores in Cairo and Alexandria, which currently trade under different names, will be converted into Intersport stores. About 10 other bigger stores, measuring ...

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