After many months of discussion, Intersport International Corp. (IIC) is scoring another big coup by entering the market of Taiwan through an agreement with Momentum Sports, the biggest sporting goods retailer in a country where the rate of sports participation is said to be among the highest in Asia. While declining to disclose its turnover, it claims a market share of between 30 and 35 percent in the local market.

IIC will give Momentum access to its private label program – online and offline – and to all its other products and services, catering to a growing demand in the country in the areas of running, fitness and sports lifestyle. The products are currently missing from Momentum's product range, and they are expected to attract consumers to its stores.

As part of the agreement, Momentum plans to open 20 stores under the Intersport banner before the end of 2021, while working with IIC to enhance its omni-channel retail capabilities and the shopping experience. Online sales represent about 5 percent of its sales at present. More than 500,000 people are enrolled in its customer loyalty program.

The company operates a total of more than 220 stores in Taiwan. Of those, 120 are multi-brand stores, and 90 percent of them trade under the Momentum Sports banner. The others are outdoor specialty stores called Go Wild.

In addition, the company has about 100 mono-brand sports stores around the island of Taiwan for Nike, Converse, Adidas, Reebok, Puma, Under Armour, New Balance and The North Face.