Italian Producers Debate The ‘Low-cost’ Concept

2010-11-24T00:00:00

High-profile representatives of the Italian sports industry expressed conflicting views on the introduction of the “low-cost” concept in the sector to relaunch consumer demand, especially in Italy. Weak demand in Italy is putting at risk the survival of many small players that continue to rely largely on their home market, ...

Your 2 free articles have been used.

Register a free account or login to access 4 more professional articles

SIGN-IN  if you are already a subscriber of SGI Europe.

Gated access promo

Become an SGI Europe Professional subscriber

Get access to what the top decision makers are reading in the sporting goods industry:

  • Access  to all SGI Europe news across 14 coverage areas (Retail, Corporate & M&A, Financial, Product, Marketing, Trade & Sourcing, Sustainability, Technology,…)
  • Access exclusive content  before it breaks to the public, scoops and breaking news
  • Essential E-mail Briefings  with the latest analysis and most important industry developments of the international market
  • C-Suite Interviews, guest chronicles  from industry experts and leaders that are shaping the future of the industry
  • Organisation-wide access  across offices, people and devices

SUBSCRIBE TODAY!

View all subscription plans on our subscription page.